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Landing Page Must-Haves to Convert More Visitors

Landing Page Must-Haves to Convert More Visitors

by Jim Higgins | Feb 10, 2021 | Conversion, Marketing Strategy, Search Engine Optimization, Small Business Marketing, Website Design

Landing Page Must-Haves to Convert More Visitors Landing pages are essential business tools. However, if they are not designed with specific features, they will fail at converting visitors into customers. To ensure success at keeping potential customers from going...
5 Tips for Boosting Website Conversion

5 Tips for Boosting Website Conversion

by Jim Higgins | Mar 18, 2020 | Conversion, Small Business Marketing

5 Tips for Boosting Website ConversionIt is exciting to anticipate all the new business your website is going to bring you in the months ahead, but if you do not have a means of capturing the attention of potential customers, your conversion rate will suffer, and your...
The 3 Things All High-Converting Forms Have in Common

The 3 Things All High-Converting Forms Have in Common

by Jim Higgins | Oct 9, 2019 | Conversion, Small Business Marketing, Website Design

  The 3 Things All High-Converting Forms Have in Common Picture this – you optimize your website with SEO best practices, you run Facebook ads, you even have a blog! And you can see from your Google Analytics that all of these efforts are definitely bringing...
Considering a New Website? Make Sure You Ask These 5 Questions

Considering a New Website? Make Sure You Ask These 5 Questions

by Jim Higgins | May 18, 2017 | Conversion, Small Business Marketing, Website Design

Considering a New Website? Make Sure You Ask These 5 QuestionsUndergoing a website redesign can be equal parts excitement and intimidation. On one hand, you’re excited about having a brand new site that is going to look amazing and take your business to the next...
3 Simple Ways to Increase Conversions on Your Website

3 Simple Ways to Increase Conversions on Your Website

by Jim Higgins | Apr 21, 2017 | Conversion, Website Design

3 Simple Ways to Increase Conversions on Your WebsiteYou’ve put in a lot of work to get visitors to your website. You’ve created a simple, engaging website that is easy for your customers to navigate. You’ve incorporated responsive design to ensure...
3 Secrets to Creating a Compelling Call-to-Action for Your Website

3 Secrets to Creating a Compelling Call-to-Action for Your Website

by Jim Higgins | Feb 22, 2017 | Conversion, Small Business Marketing

3 Secrets to Creating a Compelling Call-to-Action for Your Website There are few things more frustrating than getting your web analytics report back and seeing that, once again, your call to action (CTA) isn’t getting any traction. No clicks. No conversions. No...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

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  • Top 5 Things You Can Do to Market Your Business in 2021
  • Valuable Tips for Running a Successful Review Campaign
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