by Jim Higgins | Mar 18, 2020 | Conversion, Small Business Marketing
5 Tips for Boosting Website ConversionIt is exciting to anticipate all the new business your website is going to bring you in the months ahead, but if you do not have a means of capturing the attention of potential customers, your conversion rate will suffer, and your...
by Jim Higgins | Oct 9, 2019 | Conversion, Small Business Marketing, Website Design
The 3 Things All High-Converting Forms Have in Common Picture this – you optimize your website with SEO best practices, you run Facebook ads, you even have a blog! And you can see from your Google Analytics that all of these efforts are definitely bringing...
by Jim Higgins | May 18, 2017 | Conversion, Small Business Marketing, Website Design
Considering a New Website? Make Sure You Ask These 5 QuestionsUndergoing a website redesign can be equal parts excitement and intimidation. On one hand, you’re excited about having a brand new site that is going to look amazing and take your business to the next...
by Jim Higgins | Apr 21, 2017 | Conversion, Website Design
3 Simple Ways to Increase Conversions on Your WebsiteYou’ve put in a lot of work to get visitors to your website. You’ve created a simple, engaging website that is easy for your customers to navigate. You’ve incorporated responsive design to ensure...
by Jim Higgins | Feb 22, 2017 | Conversion, Small Business Marketing
3 Secrets to Creating a Compelling Call-to-Action for Your Website There are few things more frustrating than getting your web analytics report back and seeing that, once again, your call to action (CTA) isn’t getting any traction. No clicks. No conversions. No...
by Jim Higgins | Oct 21, 2015 | Conversion, Small Business Marketing
Converting Your Website Visitors into Leads This week I’d like to briefly address a challenge that almost every business faces when it comes to their online marketing: Transitioning folks from a casual website visitors to an engaged prospects. Getting folks to visit...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.