by Jim Higgins | Jan 20, 2015 | Unique Selling Proposition (USP)
Avoid the 4 Most Common Marketing Pitfalls By nature, entrepreneurs and marketers tend to be optimistic folks. But let’s face it, despite our great marketing ideas and positive outlook; things don’t always work out as planned. Over the next few posts I’m going to...
by Jim Higgins | Jan 14, 2015 | Free Marketing Tools, Small Business Marketing
Free Small Business Marketing Tools for 2015 There is no question, marketing can be expensive. But it can also be very affordable – IF you know where to look and what to look for! In this post, I’ll be sharing my Top 10 Free Small Business Marketing Tools for 2015. ...
by Jim Higgins | Jan 9, 2015 | Marketing Game Plan, Marketing Strategy
In one way or another, I’ve been “doing” online small business marketing since 2000. For the most part, I LOVE how marketing has evolved over the last 15 years – a true mix of strategy, messaging, creativity, technology, and analytics. I wake up every day...
