by Jim Higgins | Oct 15, 2015 | Automation, Nurturing
Marketing Automation for Your Small Business If there’s one thing I’ve found from growing my own company and working with many other small businesses, it’s that there are NEVER enough resources to accomplish everything we’d like (or at least to accomplish them as...
by Jim Higgins | Oct 7, 2015 | Small Business Marketing, Social Media Marketing
Marketing on Facebook With over 1.5 BILLION monthly active users, Facebook is the most popular social media outlet on the planet. It seems that everyone from tweens to grandparents have Facebook accounts. That’s a lot of eyeballs… and for the marketer, a lot of...
by Jim Higgins | Oct 2, 2015 | Google AdWords
Negative Keywords in AdWords If you’re like most folks managing their own Google AdWords account, your time and attention probably gravitates toward keywords… which keywords prospects are using to find products and services like yours. That makes perfect sense. ...
by Jim Higgins | Sep 23, 2015 | Automation, Nurturing, Small Business Marketing
Reasons to Engage in Inbound Marketing If you’ve ever played hard to get, you know that the less attention you give someone, the more they want you (at least that’s the idea!). What most people don’t know is that playing hard to get works in marketing just...
by Jim Higgins | Sep 16, 2015 | Google AdWords, Small Business Marketing
Don’t put your Google AdWords display ads on auto pilot! Google Adwords Display Network Ads provide a means of putting a nice visual in front of your potential customers. Different than the Search Network Ads (which allow for only text), Display Network ads can...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.