by Jim Higgins | Sep 9, 2015 | Marketing Strategy, Small Business Marketing
Generation Z Marketing If you follow my blog regularly, you know I spend a fair amount of the time “in the weeds,” writing about website conversion, marketing automation, Google AdWords, Google Analytics, etc. Today I’d like to take a break from all the tactics and...
by Jim Higgins | Sep 2, 2015 | Google AdWords, Small Business Marketing
Adwords Stats Can Be Overwhelming Lions, tigers and bears, oh my! Impression share, clicks, and conversion rates, oh my! If you’ve used AdWords for any length of time, you know it offers a tremendous amount of data to help guide your efforts. However, the sheer...
by Jim Higgins | Aug 26, 2015 | Google AdWords, Small Business Marketing
Is your AdWords Account Optimized? Google Adwords management isn’t for the faint at heart. In order to avoid overspending, it’s important that your account be setup properly from the start and that you spend time every week analyzing your results and taking steps to...
by Jim Higgins | Aug 18, 2015 | Small Business Marketing, Social Media Marketing
New to Blogging? So you’ve just started (or hope to start) a blog. Congrats! It’s a great step toward carving out your niche on the web, and ultimately generating more traffic to your website. However, you’ll soon learn there are a couple big challenges ahead of...
by Jim Higgins | Aug 5, 2015 | Google Analytics, Small Business Marketing
Google Analytics in Less Than 10 Minutes If you’re like most executives, you’re…. well… busy running your business. It’s just not an option to spend hours digging deep into the complexities of Google Analytics. Hopefully you’ve got a good marketing person that tends...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.