Do I Need a Blog on My Website? More often than not, business owners think blogging will absorb valuable time they could be spending on actual business dealings. Nothing could be further from the truth. If you have a website, you need a blog. What purpose do blogs...
Want More Out of Your Marketing? Write Content that Engages Your Target Audience We’re going to start this post off with a little exercise. Bear with us. Let’s say you’re at work, just doing your thing, when all of a sudden, a pipe bursts. Water...
Boost Your Email Marketing Results: 3 Tips to Avoid the Spam Box If you’re a small business who relies on email to stay connected with your current customers or to generate interest with prospects, here’s something you should know. Worldwide, just 79% of commercial...
Need Some Inspiration for Your Content Marketing? Try these Six Sources! Remember how excited you were when you kicked off your content marketing strategy? How easily those blog topics came to mind? Those were the good days. Unfortunately after you’ve been...
Great Sales Copy – Your Key to Converting Website Visitors Into Paying Customers Assuming you’d like to grow your business, the content on your company’s website should have one primary goal. It must transform a website visitor into a buyer (or at least a sales lead)....
Can Donald Trump Teach You Anything About Sales & Marketing? I’ll admit it. More than any primary election that I can recall, I find myself being drawn into the debates, media coverage, and the polls. Why? I wish I could say it’s a strong sense of civic...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.