Do I Need a Blog on My Website?

More often than not, business owners think blogging will absorb valuable time they could be spending on actual business dealings. Nothing could be further from the truth. If you have a website, you need a blog.

What purpose do blogs serve?

There once was a time when you walked into a store with a jingling bell on the door and were welcomed by the owner who knew you by name. There is a friendly and familiar nature to milling about a store and speaking to people face-to-face. Internet websites and online shops are devoid of this degree of warmth, but blogging is a way to reclaim some of what’s been lost.

People buy from people they feel they know and like. This is especially true for small business owners. If a consumer feels that their money is going into the hands of a trusted source, a lifetime customer has been gained.

Here are 4 direct and indirect benefits of blogging.

  1. Welcome new clients and strengthen relationships with current ones. Blogging is a great way to connect with customers, and people in general. It cannot be stated enough: People buy from people they like, know, and trust. Your blog will help you introduce yourself to people and help them understand why you are the best at what you do.
  2. To reflect, educate, and become invigorated. People appreciate it when a professional takes the time to educate and pass on their wisdom in written form. On the flip side, when a professional spends time writing a blog, it is engaging different parts of their brain while breaking up any monotony the day holds, which is a breath of fresh air. Considering these aspects, it’s not difficult to see how blogging is beneficial to both business owners and their customers. It is never a bad idea to shift gears for a moment and see the day’s happenings from a distance, then put it into words since writing helps us gain perspective and allows others to see us more clearly.
  3. Networking and getting noticed. Once you begin blogging regularly, you will gain followers, which will result in you receiving and answering emails. This is the beauty of blogging! You are now engaging with people who are interested in you as a person and what you have to offer. “Hello, lifetime customers!”  
  4. Get that SEO boost! Frankly speaking, a nurtured website gets noticed… Google and other search engines. Algorithms are everything. The more you update your website, the better chance it has to be found in the search results.  

Now that the internet touches every aspect of our lives, the cozy warmth offered by brick and mortar stores is fleeting. When you begin blogging regularly, visitors and followers of your website will get to know and trust you as a person, which is the secret to winning customers for life.

If a new website design is on your list for the New Year, Higgins Marketing Group can help. Contact us for a “no pressure” initial chat! Not sure yet, check out our work and let us know when you’re ready.