Are Facebook Ads Right for Your Business? 3 Reasons to Give Them a Try You’ve probably heard of this thing called Facebook. You know, the giant social media network? It sees over 1.3 billion active users each day? Remember that one? Social media has proven to be...
4 Elements Every Successful Marketing Video Must Have There’s no escaping it — video is becoming king in the marketing world. Maybe you’ve played with it a bit here and there and haven’t seen much luck. Maybe you think that if you add a little more pizzazz things will...
5 SEO Mistakes You’re Probably Making and How You Can Fix Them So you decided to focus on SEO for your small business website. That’s great! And we bet it feels good when you start to see your business climbing the search rankings. But if you’re...
Link Building 101: How to Climb the Search Rankings via Backlinks Ok, so you know all about using search engine optimization to help your small business rank high in local searches. You’ve done your keyword research, worked on creating quality content for your...
How to Personalize Your Marketing Efforts for Higher Engagement You might think big-name brands have all the advantages, but there is at least one area where small businesses have the opportunity to shine the brightest — personalization. Because of your small size,...
10 Email Marketing Do’s and Don’ts for the Small Business Owner Email marketing continues to be a powerhouse for small businesses looking to grow and attract new customers. It’s the channel with the highest marketing ROI — for every $1 spent,...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.