by Jim Higgins | Oct 18, 2017 | Marketing Observations, Small Business Marketing
4 Elements Every Successful Marketing Video Must Have There’s no escaping it — video is becoming king in the marketing world. Maybe you’ve played with it a bit here and there and haven’t seen much luck. Maybe you think that if you add a little more pizzazz things will...
by Jim Higgins | Oct 4, 2017 | Search Engine Optimization, Small Business Marketing
5 SEO Mistakes You’re Probably Making and How You Can Fix Them So you decided to focus on SEO for your small business website. That’s great! And we bet it feels good when you start to see your business climbing the search rankings. But if you’re...
by Jim Higgins | Sep 27, 2017 | Search Engine Optimization, Small Business Marketing
Link Building 101: How to Climb the Search Rankings via Backlinks Ok, so you know all about using search engine optimization to help your small business rank high in local searches. You’ve done your keyword research, worked on creating quality content for your...
by Jim Higgins | Sep 20, 2017 | Marketing Strategy, Small Business Marketing
How to Personalize Your Marketing Efforts for Higher Engagement You might think big-name brands have all the advantages, but there is at least one area where small businesses have the opportunity to shine the brightest — personalization. Because of your small size,...
by Jim Higgins | Sep 13, 2017 | Automation, Small Business Marketing
10 Email Marketing Do’s and Don’ts for the Small Business Owner Email marketing continues to be a powerhouse for small businesses looking to grow and attract new customers. It’s the channel with the highest marketing ROI — for every $1 spent,...
by Jim Higgins | Sep 7, 2017 | Marketing Strategy, Small Business Marketing
How to Set Up a Basic Influencer Marketing Campaign for Your Small BusinessInfluencer marketing is all the talk in the marketing industry right now. A lot of brands (both big and small) are jumping on board the influencer train — a recent study found that 59% of...
