Innovative Ways To Market Your Small Business In A Digital World

The digital world is constantly evolving, and small businesses—especially outdoor living contractors—must stay ahead of the curve to remain competitive. Gone are the days when word-of-mouth marketing alone could sustain a business. Today, an effective digital marketing strategy is essential for generating leads, building brand awareness, and staying ahead of the competition.

At Higgins Marketing Group, we specialize in helping small businesses craft data-driven marketing strategies tailored to their industries. If you’re an outdoor living contractor looking for innovative ways to market your business online, here are some cutting-edge strategies to consider.

Leverage Local SEO for Maximum Visibility

Most outdoor living customers start their search online, making local SEO (Search Engine Optimization) a game-changer for small businesses. Optimize your website and Google Business Profile by:

Using location-based keywords (e.g., “custom patio design in [your city]”).
Encouraging satisfied customers to leave Google reviews.
Keeping your contact information updated across online directories.
Publishing blog content that addresses local trends and customer pain points.

If you’re unsure how to enhance your local SEO, Higgins Marketing Group can help.

Create Engaging Video Content

Video content is one of the most effective ways to showcase your work and connect with potential customers. Consider:

Project Walkthroughs: Show before-and-after footage of your outdoor projects.
Customer Testimonials: Let satisfied clients share their experiences.
Time-Lapse Videos: Capture the transformation of an outdoor space in a compelling way.
Live Q&A Sessions: Address common customer questions and offer expert advice.

Post these videos on your website, YouTube, Instagram, and TikTok to maximize engagement.

Use Social Media to Build Relationships

Social media isn’t just about posting pictures—it’s about building relationships. Here’s how outdoor living contractors can stand out:

Instagram & Pinterest: Share high-quality images of your projects and design inspiration.
Facebook & LinkedIn: Engage in local community groups and network with industry professionals.
TikTok & YouTube Shorts: Create short, educational videos showcasing your expertise.
Hashtag Strategy: Use location-specific and industry-relevant hashtags to expand your reach.

Implement AI-Powered Chatbots for Instant Customer Support

Modern customers expect quick responses. AI-powered chatbots can:

Answer frequently asked questions instantly.
Schedule consultations automatically.
Provide project estimates based on customer input.

Using chatbots improves customer experience and helps convert website visitors into leads.

Run Targeted Social Media and Google Ads

Paid digital advertising ensures your business reaches the right audience. Here’s how to make it work:

Facebook & Instagram Ads: Target homeowners in specific geographic areas.
Google Ads: Appear at the top of search results when potential customers search for services like “deck builder near me.”
Retargeting Ads: Re-engage website visitors who didn’t convert the first time.

Need expert help setting up high-performing ads? Higgins Marketing Group specializes in digital advertising.

Offer Virtual Design Consultations

With the rise of remote interactions, virtual consultations can set you apart. Use tools like Zoom or Google Meet to:

Discuss project ideas with potential customers.
Share digital renderings and design concepts.
Provide initial estimates without an in-person visit.

Build an Email Marketing Funnel

Email marketing is a cost-effective way to nurture leads and maintain customer relationships. Effective strategies include:

Sending a monthly newsletter with project updates, design trends, and promotions.
Offering a lead magnet (e.g., a free outdoor living guide) in exchange for email sign-ups.
Using automated follow-ups to stay in touch with past and potential clients.

Feature Customer Testimonials and Case Studies

Social proof builds trust. Showcase happy clients by:

Publishing case studies on your website.
Creating Instagram highlight reels of client reviews.
Encouraging customers to share their experiences on social media.

Partner With Local Influencers and Home Improvement Blogs

Influencer marketing isn’t just for big brands. Find local influencers or bloggers who specialize in home improvement and outdoor living. A well-placed feature on their platform can drive significant traffic and credibility to your business.

Monitor and Adapt With Analytics

Digital marketing isn’t a set-it-and-forget-it strategy. Use tools like Google Analytics, Facebook Insights, and email marketing metrics to track performance and refine your approach.

Boost Your Digital Marketing With Higgins Marketing Group

The digital world offers endless opportunities to market your outdoor living business, but knowing where to start can be overwhelming. That’s where Higgins Marketing Group comes in. We help small businesses like yours develop and execute innovative digital marketing strategies that drive real results.

Ready to take your business to the next level? Contact Higgins Marketing Group today and start transforming your online presence!

Not sure yet? Check out our work and let us know when you’re ready.