by Jim Higgins | Feb 22, 2017 | Conversion, Small Business Marketing
3 Secrets to Creating a Compelling Call-to-Action for Your WebsiteThere are few things more frustrating than getting your web analytics report back and seeing that, once again, your call to action (CTA) isn’t getting any traction. No clicks. No conversions. No...
by Jim Higgins | Feb 15, 2017 | Small Business Marketing, Social Media Marketing
Are You In-the-Loop on These 4 Social Media Marketing Trends?Social media is an ever-changing landscape. It seems like every few weeks there’s some update being made to one of the platforms or there’s a new trend that everyone is jumping on. It can be hard to...
by Jim Higgins | Feb 8, 2017 | Small Business Marketing
How Your Small Business Should Respond to Negative Online Reviews There are few things more difficult than reading a scathing review of your business online. After all the blood, sweat and tears you’ve poured into your business, it can feel unfair that someone...
by Jim Higgins | Feb 1, 2017 | Small Business Marketing, Website Design
3 Website Metrics Every Small Business Owner Should Track We’ve talked before about the importance of using data to drive your marketing strategy, but sometimes all those numbers can be overwhelming. Spend just 2 minutes in Google Analytics and you’ll find...
by Jim Higgins | Jan 25, 2017 | Small Business Marketing, Social Media Marketing
Why You Need an Editorial Calendar for Your Marketing ContentEditorial calendars rule the publishing world. These are the perfectly planned schedules that keep track of content from mere ideas all the way to publication. Without them, the writers and editors of the...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.