Yes, Even Small Businesses Can Make Video Marketing WorkEveryone is talking about video marketing lately. What once was something that secured you “cutting edge” status has become more of a necessity in marketing. Small businesses simply can’t afford...
Small Business Marketing: Cracking the Email Frequency Code”How often should I send emails to my customers?” This is a question we get a lot, and we totally understand why. No one wants to spam their customers, after all. Blowing up someone’s inbox...
The 5 Things You Need to Establish Your Small Business’ Brand Identity There are a lot of small business owners out there who think they don’t need a “brand” to market their business. They have a logo, don’t they? Isn’t that good enough?...
3 Secrets to Creating a Compelling Call-to-Action for Your WebsiteThere are few things more frustrating than getting your web analytics report back and seeing that, once again, your call to action (CTA) isn’t getting any traction. No clicks. No conversions. No...
Are You In-the-Loop on These 4 Social Media Marketing Trends?Social media is an ever-changing landscape. It seems like every few weeks there’s some update being made to one of the platforms or there’s a new trend that everyone is jumping on. It can be hard to...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.