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The 5 Things You Need to Establish Your Small Business’ Brand Identity

The 5 Things You Need to Establish Your Small Business’ Brand Identity

by Jim Higgins | Mar 1, 2017 | Marketing Strategy, Small Business Marketing

The 5 Things You Need to Establish Your Small Business’ Brand Identity There are a lot of small business owners out there who think they don’t need a “brand” to market their business. They have a logo, don’t they? Isn’t that good enough?...
3 Secrets to Creating a Compelling Call-to-Action for Your Website

3 Secrets to Creating a Compelling Call-to-Action for Your Website

by Jim Higgins | Feb 22, 2017 | Conversion, Small Business Marketing

3 Secrets to Creating a Compelling Call-to-Action for Your WebsiteThere are few things more frustrating than getting your web analytics report back and seeing that, once again, your call to action (CTA) isn’t getting any traction. No clicks. No conversions. No...
Are You In-the-Loop on These 4 Social Media Marketing Trends?

Are You In-the-Loop on These 4 Social Media Marketing Trends?

by Jim Higgins | Feb 15, 2017 | Small Business Marketing, Social Media Marketing

Are You In-the-Loop on These 4 Social Media Marketing Trends?Social media is an ever-changing landscape. It seems like every few weeks there’s some update being made to one of the platforms or there’s a new trend that everyone is jumping on. It can be hard to...
How Your Small Business Should Respond to Negative Online Reviews

How Your Small Business Should Respond to Negative Online Reviews

by Jim Higgins | Feb 8, 2017 | Small Business Marketing

How Your Small Business Should Respond to Negative Online Reviews There are few things more difficult than reading a scathing review of your business online. After all the blood, sweat and tears you’ve poured into your business, it can feel unfair that someone...
3 Website Metrics Every Small Business Owner Should Track

3 Website Metrics Every Small Business Owner Should Track

by Jim Higgins | Feb 1, 2017 | Small Business Marketing, Website Design

3 Website Metrics Every Small Business Owner Should Track We’ve talked before about the importance of using data to drive your marketing strategy, but sometimes all those numbers can be overwhelming. Spend just 2 minutes in Google Analytics and you’ll find...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

Recent Posts

  • Using Data Analytics To Drive Small Business Success
  • Harnessing The Power Of Customer Reviews In 2025
  • How To Create Engaging Video Content On A Budget
  • Content Marketing Strategies For 2025: A Guide For Outdoor Living Contractors
  • Local SEO Tips To Get Your Small Business Noticed

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