by Jim Higgins | Sep 16, 2024 | Branding, Marketing Strategy, Small Business Marketing
Understanding The Importance Of Branding For Small Businesses: A Guide For Outdoor Living ContractorsBranding is not just a marketing buzzword; it’s a fundamental aspect of any successful business. For outdoor living contractors, establishing a strong brand can be the...
by Jim Higgins | May 13, 2024 | Content Marketing, Marketing Strategy, Small Business Marketing
Creating An Effective Content Marketing Strategy On A Budget Marketing can be expensive, and it’s easy for small business owners to overspend on advertising when they’re trying to increase their customer base and reach their goals. However, this doesn’t have to be...
by Jim Higgins | Apr 15, 2024 | Digital Marketing, Marketing Ideas, Marketing Strategy, Search Engine Optimization, Small Business Marketing
10 Proven Strategies To Boost Your Local SEO Boosting local SEO is crucial for businesses targeting a specific geographic area. Not only is it a cost-effective way to market your products or services, but it makes your business more visible, increases foot...
by Jim Higgins | Feb 26, 2024 | Email Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
12 Free Marketing Tools Worth Checking Out! If it seems like every time you turn around someone is trying to sell you something, this post will be a breath of fresh air! In fact, when it comes to digital marketing, there are still many useful tools that are...
by Jim Higgins | Dec 18, 2023 | Marketing Ideas, Marketing Strategy, Search Engine Optimization, Small Business Marketing
How To Improve Your Local SEO Through Building Citations Businesses thrive by gaining online recognition, which is why building citations is an important aspect of local SEO (Search Engine Optimization). Citations are mentions of your business name, address, and phone...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.