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What is Domain Authority and Why Does it Matter?

What is Domain Authority and Why Does it Matter?

by Jim Higgins | Nov 13, 2019 | Search Engine Optimization, Small Business Marketing, Website Design

What is Domain Authority and Why Does it Matter? When it comes to consumers searching online for a product or service, the question you’re always asking yourself is – Is my business showing up in the search results? And is it showing up ahead of my competitors? That’s...
The Facebook Ad Metrics That Actually Matter

The Facebook Ad Metrics That Actually Matter

by Jim Higgins | Oct 23, 2019 | Small Business Marketing, Social Media Marketing

  The Facebook Ad Metrics That Actually Matter It can be really exciting to see the data rolling in on your first Facebook ad campaign. But it can also be really overwhelming. That’s because Facebook gives you a lot of information to work with. Seriously, open...
The 3 Things All High-Converting Forms Have in Common

The 3 Things All High-Converting Forms Have in Common

by Jim Higgins | Oct 9, 2019 | Conversion, Small Business Marketing, Website Design

  The 3 Things All High-Converting Forms Have in Common Picture this – you optimize your website with SEO best practices, you run Facebook ads, you even have a blog! And you can see from your Google Analytics that all of these efforts are definitely bringing...
How to Create a Marketing Budget for Your Small Business

How to Create a Marketing Budget for Your Small Business

by Jim Higgins | Aug 14, 2019 | Digital Marketing, Marketing Strategy, Small Business Marketing

How to Create a Marketing Budget for Your Small BusinessMarketing is an investment, one that just about every business – no matter how big or small – needs to grow. But how much should you spend? And what should you spend it on?It’s OK if you’re not sure. Coming up...
How To Perform An SEO Audit In 15 Minutes Or Less

How To Perform An SEO Audit In 15 Minutes Or Less

by Jim Higgins | Jul 24, 2019 | Digital Marketing, Search Engine Optimization, Small Business Marketing

How To Perform An SEO Audit In 15 Minutes Or LessWe’ve all heard the old adage that if it ain’t broke, don’t fix it. We get it. Why spend a bunch of time and energy working on something that seems to be working just fine? You’re a small business owner – you have...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

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