by Jim Higgins | May 9, 2018 | Content Marketing, Small Business Marketing, Social Media Marketing
Grow Your Website Traffic with These 5 Solid Content Promotion Tools Question: How much time do you spend promoting all that great blog content you’ve been writing? If the answer isn’t “as much time as I spend writing it,” then you’ve got a great opportunity to better...
by Jim Higgins | Apr 25, 2018 | Email Marketing, Small Business Marketing
Marketing Emails Not Getting Opened? Try These 4 Tips! So you spend all this time writing and designing what you think are creative and informative email campaigns … but no one is opening them. What gives? Email marketing remains a powerful tool for small business...
by Jim Higgins | Apr 11, 2018 | Small Business Marketing, Social Media Marketing
Four Tips to BOOST Your Facebook Following It’s true what they say, you know. Follower count really is just a vanity metric — it’s engagement that matters most. But on the other hand, we don’t know many business owners that wouldn’t appreciate a few more Likes on...
by Jim Higgins | Mar 7, 2018 | Small Business Marketing, Website Branding
Is Your Website Really Projecting Your Brand? A visually attractive website will definitely score you points with prospects, but having all the design bells and whistles isn’t enough to make your site successful. You need a website that not only looks great but...
by Jim Higgins | Feb 14, 2018 | Small Business Marketing, Social Media Marketing
3 Quick Tips for Using Social Media as a Customer Service Tool Back in the day when you had a problem with a product or service, what you would do? You’d pick up the phone, call the business and ask to speak with a manager. If you were a little more technologically...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.