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10 Proven Strategies To Boost Your Local SEO

10 Proven Strategies To Boost Your Local SEO

by Jim Higgins | Apr 15, 2024 | Digital Marketing, Marketing Ideas, Marketing Strategy, Search Engine Optimization, Small Business Marketing

10 Proven Strategies To Boost Your Local SEO ย ย ย  Boosting local SEO is crucial for businesses targeting a specific geographic area. Not only is it a cost-effective way to market your products or services, but it makes your business more visible, increases foot...
12 Free Marketing Tools Worth Checking Out!

12 Free Marketing Tools Worth Checking Out!

by Jim Higgins | Feb 26, 2024 | Email Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

12 Free Marketing Tools Worth Checking Out! ย ย If it seems like every time you turn around someone is trying to sell you something, this post will be a breath of fresh air!ย  In fact, when it comes to digital marketing, there are still many useful tools that are...
How To Improve Your Local SEO Through Building Citations

How To Improve Your Local SEO Through Building Citations

by Jim Higgins | Dec 18, 2023 | Marketing Ideas, Marketing Strategy, Search Engine Optimization, Small Business Marketing

How To Improve Your Local SEO Through Building Citations Businesses thrive by gaining online recognition, which is why building citations is an important aspect of local SEO (Search Engine Optimization). Citations are mentions of your business name, address, and phone...
Bad Customer Reviews? Here Are 10 Tips To Respond Effectively

Bad Customer Reviews? Here Are 10 Tips To Respond Effectively

by Jim Higgins | Nov 27, 2023 | Marketing Strategy, Small Business Marketing

Bad Customer Reviews? Here Are 10 Tips To Respond Effectively If youโ€™re stressed about the possibility of receiving bad customer reviews, youโ€™re not alone. Afterall, itโ€™s not a matter of โ€˜if,โ€™ but โ€˜whenโ€™ a customer will voice their displeasure about a product or...
Facebook Lookalike Audiences: What Are They And How Do I Use Them?

Facebook Lookalike Audiences: What Are They And How Do I Use Them?

by Jim Higgins | Aug 21, 2023 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing, Social Media Marketing

Facebook Lookalike Audiences: What Are They And How Do I Use Them? Facebookโ€™s Lookalike Audience feature is a valuable tool of their advertising platform because it allows marketers to target users that mirror their existing customer base. This concept is based on the...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do bestโ€ฆ and what I have passion for โ€“ SMALL BUSINESS MARKETING.

Recent Posts

  • Creating A Winning Social Media Calendar For Your Small Business
  • Using Data Analytics To Drive Small Business Success
  • Harnessing The Power Of Customer Reviews In 2025
  • How To Create Engaging Video Content On A Budget
  • Content Marketing Strategies For 2025: A Guide For Outdoor Living Contractors

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