by Jim Higgins | May 5, 2015 | Google AdWords
Want to Guarantee AdWords Success? Those of you that know me know I’m motivated to help marketers think more like CEOs. In my opinion, it’s a mindset that’s still woefully lacking among many marketing folks, even though we’re often sitting right on top of the data...
by Jim Higgins | Apr 30, 2015 | Just for Fun!, Marketing Strategy, Small Business Marketing
What Does Great Marketing Look Like in 2020… 2050 … and BEYOND? These Three Technology Trends Provide a Good Hint for the future of marketing. I did something really refreshing this week – something I know I should do more often (but hardly ever do!). I gave...
by Jim Higgins | Apr 22, 2015 | Search Engine Optimization, Website Design
Mobile-Friendly Website I’m betting yesterday (April 21, 2015) was like most other days for you – head down, trying to grow a successful business. But in the world of search, it was actually a pretty notable day. Google made a significant change to it’s...
by Jim Higgins | Apr 15, 2015 | Google AdWords
Set Up Adwords Conversion Tracking We’ve covered a lot of ground related to AdWords over the last few weeks. If you’re currently (or soon will be) managing your company’s AdWords efforts, make sure you check out the previous posts in this series… they cover what I...
by Jim Higgins | Apr 8, 2015 | Google AdWords
Don’t Forget About Your Adwords Landing Pages! This week I’m continuing a series of posts focused on Google AdWords. However, this post is a little different… it addresses an important topic OUTSIDE your AdWords account. By “outside”, I mean where your AdWords ads...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.