by Jim Higgins | Feb 25, 2015 | Automation, Nurturing, Small Business Marketing
Sending Lead Nurturing Emails Today’s marketing automation and lead nurturing technologies are powerful! I’ll admit… with all the awesome functionality, it’s easy to get sucked in. What starts out as a simple email sequence can quickly become layers of business rules,...
by Jim Higgins | Feb 18, 2015 | Search Engine Optimization
Online Directories That Pass the SEO Quality TestThere’s no question that the world of SEO has changed dramatically in recent years. For all but the most niche keywords, gone are the days when a heavy dose of on-page optimization could achieve high rankings. Today,...
by Jim Higgins | Feb 11, 2015 | Automation, Small Business Marketing
Successful Lead Nurturing This is the final post of my four-part series on common small business marketing pitfalls. If you’d like to access the other topics in this series, you can access those here… The Importance of Developing Your Unique Selling Proposition Want...
by Jim Higgins | Feb 4, 2015 | Marketing Strategy, Small Business Marketing
Tips to Help Focus Your Marketing StrategyThis is part 3 of my 4-part series on common marketing pitfalls. In the previous posts, I’ve discussed how to identify your unique selling proposition and how to simplify your marketing messages. Be sure to check them out if...
by Jim Higgins | Jan 28, 2015 | Marketing Messaging, Small Business Marketing
Marketing Messages That Are Way Too Complex In part 1 of this series, I discussed the importance of finding your unique voice. Great marketing really does start there. If you missed it, make sure and read my post on identifying your unique selling proposition. In part...
