Does Your Planning Reflect These 2016 Marketing Trends?
If you’re like many of our clients, you’ve spent some time over the last few weeks hammering out your marketing priorities for the coming year… and trying to ensure limited dollars are allocated to the activities that will deliver the biggest bang for your buck.
So where’d you end up? Where is the majority of your marketing budget allocated for 2016?
While I’d never advise simply following the masses, sometimes knowing where the money is flowing can offer a big hint into what is actually working. We’re in for more rapid change in 2016, but for the savvy marketer who can recognize and capitalize on current trends, it represents a huge opportunity!
Our friends at MDG did some great work in researching and compiling the infographic below. It really does a great job at capturing the “State of Marketing” for the coming year – the “2016 Marketing Trends.”
Want to make sure your marketing plan is on target for 2016?
Think 4 words: DIGITAL, MOBILE, VIDEO, and FACEBOOK.