by Jim Higgins | Mar 11, 2016 | Marketing Game Plan, Marketing Strategy, Small Business Marketing
CEO’s Corner: When GOOD marketing isn’t exactly EFFECTIVE marketing Earlier this week I took a call from a new prospect. She and her husband are the owners of a very successful heating and air conditioning company. While the company was already engaged with another...
by Jim Higgins | Jan 13, 2016 | Marketing Strategy, Small Business Marketing
The 8 Elements of Small Business Marketing Success If there one thing we’ve learned from working with numerous small businesses on their marketing strategies, it’s this: There is way too much noise and confusion. Business owners and marketing directors are...
by Jim Higgins | Dec 18, 2015 | Just for Fun!, Marketing Messaging, Marketing Strategy
Can Donald Trump Teach You Anything About Sales & Marketing? I’ll admit it. More than any primary election that I can recall, I find myself being drawn into the debates, media coverage, and the polls. Why? I wish I could say it’s a strong sense of civic...
by Jim Higgins | Nov 25, 2015 | Marketing Game Plan, Marketing Strategy, Small Business Marketing
———– Get Our Latest Posts Delivered to Your Inbox! Don’t forget to follow HMG on Twitter, LinkedIn, Facebook, or Google+ and make sure to share this post via the social media icons below! Related Posts Is Your Marketing Ready for...
by Jim Higgins | Nov 18, 2015 | Marketing Strategy, Small Business Marketing
New to Inbound Marketing? Try these 4 blogging tips. You may not have noticed quite yet, but traditional outbound marketing strategies such as tv, radio, and print advertisements are in their death throes. The onslaught of ads that the average person is exposed to...
by Jim Higgins | Sep 9, 2015 | Marketing Strategy, Small Business Marketing
Generation Z Marketing If you follow my blog regularly, you know I spend a fair amount of the time “in the weeds,” writing about website conversion, marketing automation, Google AdWords, Google Analytics, etc. Today I’d like to take a break from all the tactics and...
