by Jim Higgins | Jan 31, 2018 | PPC Advertising, Small Business Marketing
4 Pay-Per-Click Misconceptions that are Holding Your Marketing Back Back in December, when you were finalizing your 2018 marketing budget, how much consideration did you give paid ads? It’s no secret that pay-per-click advertising (PPC) can be an incredible marketing...
by Jim Higgins | Jan 24, 2018 | Digital Marketing, Small Business Marketing
Want to Boost Your Marketing IQ? These 4 Books Will Help! As a small business owner, you have to learn many skills to survive in our highly competitive marketplace. One of the most important — marketing. How can you ever expect to attract clients if you can’t...
by Jim Higgins | Jan 3, 2018 | Marketing Strategy, Small Business Marketing
3 Marketing Stats You Need to Know for 2018 The new year is here, which means it’s already time to get started on executing your 2018 marketing strategy. The best place to start is with a review of last year’s marketing efforts. What worked? What didn’t? Did you hit...
by Jim Higgins | Dec 20, 2017 | Small Business Marketing, Social Media Marketing
Facebook Ads: 3 Quick Tips to Get More for Your Money! We recently wrote a post about why we think you should give Facebook ads a try. Facebook can be a great way to reach your target audience and get your message out there. And with you controlling the spend,...
by Jim Higgins | Dec 13, 2017 | Email Marketing, Small Business Marketing
How to Write Email Subject Lines That Will Actually Get Clicked Crafting a subject line is serious business. It may seem like such a small thing — after all, the important stuff is in the email itself! That’s where you should be focusing all your attention,...
by Jim Higgins | Nov 29, 2017 | Marketing Strategy, Small Business Marketing
5 Ways Small Businesses Can Increase Sales This Holiday Season It’s that time of year again! Christmas is just a few weeks away, and consumers everywhere have started making their lists and checking them twice. Are your products/services on their list? The...
