by Jim Higgins | Jul 21, 2015 | Google Analytics, Small Business Marketing
DE-SPAM Your Google Analytics Account Google Analytics is a great tool. It acts as the eyes and ears into everything that occurs on your website. If you take the time to learn from the data in your Analytics account, your prospects will (quite literally through...
by Jim Higgins | May 29, 2015 | Marketing Messaging, Marketing Strategy, Small Business Marketing, Unique Selling Proposition (USP)
Small Business Marketing Missteps This week I wanted to do something a little different. In working with clients, it surprises me how often a few common themes seem to emerge – common challenges that most small business marketing professionals face. Rather...
by Jim Higgins | May 21, 2015 | Marketing Strategy, Small Business Marketing
You Should Be Marketing to Your Existing Customers A client visit earlier this week prompted this post. Not because the issue we uncovered was unique. In fact, it was just the opposite. It’s something I see so often that I just had to write about it. This...
by Jim Higgins | Apr 30, 2015 | Just for Fun!, Marketing Strategy, Small Business Marketing
What Does Great Marketing Look Like in 2020… 2050 … and BEYOND? These Three Technology Trends Provide a Good Hint for the future of marketing. I did something really refreshing this week – something I know I should do more often (but hardly ever do!). I gave...
by Jim Higgins | Feb 25, 2015 | Automation, Nurturing, Small Business Marketing
Sending Lead Nurturing Emails Today’s marketing automation and lead nurturing technologies are powerful! I’ll admit… with all the awesome functionality, it’s easy to get sucked in. What starts out as a simple email sequence can quickly become layers of business rules,...
by Jim Higgins | Feb 11, 2015 | Automation, Small Business Marketing
Successful Lead Nurturing This is the final post of my four-part series on common small business marketing pitfalls. If you’d like to access the other topics in this series, you can access those here… The Importance of Developing Your Unique Selling Proposition Want...
