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How to Leverage Facebook Live as a Powerful Marketing Tool

How to Leverage Facebook Live as a Powerful Marketing Tool

by Jim Higgins | Sep 16, 2016 | Small Business Marketing, Social Media Marketing

How to Leverage Facebook Live as a Powerful Marketing Tool Have you ever thought about incorporating live video into your business marketing strategy? Maybe just the thought of it creates a feeling of anxiety in the pit of your stomach.  You might be thinking… “I’m...
Success on Social Media – It’s About Working Smarter, Not Harder

Success on Social Media – It’s About Working Smarter, Not Harder

by Jim Higgins | Jul 12, 2016 | Small Business Marketing, Social Media Marketing

Success on social media.  It’s about working smarter, not harder So you’re excited (or at least intrigued) about what success on social media might mean for your business.  Right?  If so, that’s a great thing.  But too often clients start the conversation with us like...
Three Best 2016 Social Media Marketing Infographics

Three Best 2016 Social Media Marketing Infographics

by Jim Higgins | Jan 8, 2016 | Small Business Marketing, Social Media Marketing

Three Best 2016 Social Media Marketing Infographics As you have worked with various social media channels this past year, have you noticed changes?  Have you been posting images of one size and now see others posting larger, more impactful images?  When using social...
5 Quick Tips for Marketing on Facebook

5 Quick Tips for Marketing on Facebook

by Jim Higgins | Oct 7, 2015 | Small Business Marketing, Social Media Marketing

Marketing on Facebook With over 1.5 BILLION monthly active users, Facebook is the most popular social media outlet on the planet.  It seems that everyone from tweens to grandparents have Facebook accounts. That’s a lot of eyeballs… and for the marketer, a lot of...
New to Blogging? Here’s Four Quick Tips to Get More Eyeballs on Your Content

New to Blogging? Here’s Four Quick Tips to Get More Eyeballs on Your Content

by Jim Higgins | Aug 18, 2015 | Small Business Marketing, Social Media Marketing

New to Blogging?  So you’ve just started (or hope to start) a blog.  Congrats!  It’s a great step toward carving out your niche on the web, and ultimately generating more traffic to your website. However, you’ll soon learn there are a couple big challenges ahead of...
Three Great Social Media Marketing Infographic References

Three Great Social Media Marketing Infographic References

by Jim Higgins | Mar 4, 2015 | Social Media Marketing

(2) 2015 Social Media Image Sizes Guide – courtesy of Setupablogtoday.com http://www.setupablogtoday.com/wp-content/uploads/2015/01/2015-social-media-image-sizes-infographic.jpg <br /><img height=”1″...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

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