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Considering a New Website? Make Sure You Ask These 5 Questions

Considering a New Website? Make Sure You Ask These 5 Questions

by Jim Higgins | May 18, 2017 | Conversion, Small Business Marketing, Website Design

Considering a New Website? Make Sure You Ask These 5 QuestionsUndergoing a website redesign can be equal parts excitement and intimidation. On one hand, you’re excited about having a brand new site that is going to look amazing and take your business to the next...
3 Simple Ways to Increase Conversions on Your Website

3 Simple Ways to Increase Conversions on Your Website

by Jim Higgins | Apr 21, 2017 | Conversion, Website Design

3 Simple Ways to Increase Conversions on Your WebsiteYou’ve put in a lot of work to get visitors to your website. You’ve created a simple, engaging website that is easy for your customers to navigate. You’ve incorporated responsive design to ensure...
6 Signs Your Business’ Website is In Need of a Redesign

6 Signs Your Business’ Website is In Need of a Redesign

by Jim Higgins | Mar 22, 2017 | Small Business Marketing, Website Design

6 Signs Your Business’ Website is In Need of a Redesign When you’re looking for a product or service, whether it’s a new restaurant, a company to fix your AC, or software to help improve some aspect of your business, where do you go to find it? The...
3 Website Metrics Every Small Business Owner Should Track

3 Website Metrics Every Small Business Owner Should Track

by Jim Higgins | Feb 1, 2017 | Small Business Marketing, Website Design

3 Website Metrics Every Small Business Owner Should TrackWe’ve talked before about the importance of using data to drive your marketing strategy, but sometimes all those numbers can be overwhelming. Spend just 2 minutes in Google Analytics and you’ll find...
5 Ways Your Website Might Be Failing to Deliver the Goods!

5 Ways Your Website Might Be Failing to Deliver the Goods!

by Jim Higgins | Nov 2, 2016 | Website Design

5 Ways Your Website Might Be Failing to Deliver the Goods! I want to start with a simple question… and one that I want you to consider seriously. Are you 100% satisfied with the way your website looks and functions… YOU KNOW it both educates your visitors AND truly...
Great Sales Copy – Your Key to Converting Website Visitors Into Paying Customers

Great Sales Copy – Your Key to Converting Website Visitors Into Paying Customers

by Jim Higgins | Aug 18, 2016 | Marketing Messaging, Small Business Marketing, Website Design

Great Sales Copy – Your Key to Converting Website Visitors Into Paying Customers Assuming you’d like to grow your business, the content on your company’s website should have one primary goal. It must transform a website visitor into a buyer (or at least a sales lead)....
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

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