by Jim Higgins | Feb 1, 2017 | Small Business Marketing, Website Design
3 Website Metrics Every Small Business Owner Should Track We’ve talked before about the importance of using data to drive your marketing strategy, but sometimes all those numbers can be overwhelming. Spend just 2 minutes in Google Analytics and you’ll find...
by Jim Higgins | Nov 2, 2016 | Website Design
5 Ways Your Website Might Be Failing to Deliver the Goods! I want to start with a simple question… and one that I want you to consider seriously. Are you 100% satisfied with the way your website looks and functions… YOU KNOW it both educates your visitors AND truly...
by Jim Higgins | Aug 18, 2016 | Marketing Messaging, Small Business Marketing, Website Design
Great Sales Copy – Your Key to Converting Website Visitors Into Paying Customers Assuming you’d like to grow your business, the content on your company’s website should have one primary goal. It must transform a website visitor into a buyer (or at least a sales lead)....
by Jim Higgins | Jul 19, 2016 | Small Business Marketing, Website Design
5 Features of a Killer Website How many times have you heard that “you will never get a second chance to make a good first impression.” Probably too many to count. Whether you’re walking into a job interview or meeting your significant other’s...
by Jim Higgins | Feb 11, 2016 | Small Business Marketing, Website Design
Is WordPress Right for Your Business Website? Although it began as a blogging platform nearly 13 years ago, WordPress has developed into a premier content management software (CMS) platform that allows users to create, edit, organize and publish content directly to...
by Jim Higgins | Apr 22, 2015 | Search Engine Optimization, Website Design
Mobile-Friendly Website I’m betting yesterday (April 21, 2015) was like most other days for you – head down, trying to grow a successful business. But in the world of search, it was actually a pretty notable day. Google made a significant change to it’s...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.