by Jim Higgins | Nov 2, 2016 | Website Design
5 Ways Your Website Might Be Failing to Deliver the Goods! I want to start with a simple question… and one that I want you to consider seriously. Are you 100% satisfied with the way your website looks and functions… YOU KNOW it both educates your visitors AND truly...
by Jim Higgins | Aug 18, 2016 | Marketing Messaging, Small Business Marketing, Website Design
Great Sales Copy – Your Key to Converting Website Visitors Into Paying Customers Assuming you’d like to grow your business, the content on your company’s website should have one primary goal. It must transform a website visitor into a buyer (or at least a sales lead)....
by Jim Higgins | Jul 19, 2016 | Small Business Marketing, Website Design
5 Features of a Killer Website How many times have you heard that “you will never get a second chance to make a good first impression.” Probably too many to count. Whether you’re walking into a job interview or meeting your significant other’s...
by Jim Higgins | Feb 11, 2016 | Small Business Marketing, Website Design
Is WordPress Right for Your Business Website? Although it began as a blogging platform nearly 13 years ago, WordPress has developed into a premier content management software (CMS) platform that allows users to create, edit, organize and publish content directly to...
by Jim Higgins | Apr 22, 2015 | Search Engine Optimization, Website Design
Mobile-Friendly Website I’m betting yesterday (April 21, 2015) was like most other days for you – head down, trying to grow a successful business. But in the world of search, it was actually a pretty notable day. Google made a significant change to it’s...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.