Local SEO Tips To Get Your Small Business Noticed
For outdoor living contractors, being visible in local search results is crucial to attracting homeowners in your service area. Whether you specialize in patios, decks, outdoor kitchens, or landscaping, Local SEO (Search Engine Optimization) helps your business show up when potential customers search for services like yours.
At Higgins Marketing Group, we help small businesses – especially outdoor living contractors—boost their online presence and generate quality leads. Here’s how you can optimize your local SEO strategy to get noticed and grow your business.
1. Optimize Your Google Business Profile
Your Google Business Profile (GBP) is one of the most powerful tools for local SEO. A well-optimized profile helps your business appear in Google’s Local Pack (the top three map listings).
How to Optimize Your GBP:
Claim & Verify Your Profile – Go to Google Business Profile and claim your business.
Complete Every Section – Fill out your business name, address, phone number, website, and hours of operation.
Use High-Quality Photos – Showcase your best projects with before-and-after images.
Write a Detailed Description – Include relevant keywords, such as “outdoor living contractor in [Your City]”.
List Your Services – Add specific services like deck building, paver patios, and fire pit installations.
Encourage Customer Reviews – The more 5-star reviews you have, the higher you’ll rank.
Pro Tip: Regularly update your profile with new photos, posts, and customer responses to stay active.
2. Optimize Your Website for Local Searches
Your website should be optimized for local search terms to improve its rankings on Google.
Key On-Page SEO Tactics:
Include Location-Based Keywords – Use phrases like “outdoor living company in [City]” throughout your site.
Optimize Title Tags & Meta Descriptions – Each page should have a compelling title and description with local keywords.
Use Schema Markup – Add local business schema to help Google understand your location and services.
Create Location Pages – If you serve multiple cities, create dedicated pages for each location.
Example of an Optimized Title Tag:
“Custom Outdoor Living Spaces in [Your City] | [Your Business Name]”
3. Get Listed in Online Directories
Adding your business to local directories increases visibility and strengthens your SEO.
Top Directories to List Your Business:
Google Business Profile
Yelp
Angi (formerly Angie’s List)
Houzz
Thumbtack
HomeAdvisor
Ensure your business name, address, and phone number (NAP) are consistent across all platforms to build credibility with search engines.
Pro Tip: Get listed in local chamber of commerce directories and industry-specific sites for extra SEO value.
4. Encourage & Manage Online Reviews
Positive reviews boost your credibility and rankings on search engines. Homeowners trust businesses with strong customer feedback, so make it a priority.
How to Get More Reviews:
Ask Satisfied Customers – After completing a project, send a follow-up email with a direct link to leave a review.
Make It Easy – Include a review request on your website and invoices.
Respond to All Reviews – Thank customers for positive reviews and professionally handle any negative ones.
Pro Tip: A business with 50+ Google reviews will rank higher than a competitor with just a few.
5. Create Locally Focused Content
Content marketing helps establish your authority and improves local SEO rankings.
Ideas for Local Blog Content:
“Best Outdoor Living Trends for [Year] in [Your City]”
“The Cost of Building a Paver Patio in [Your City]”
“Top Outdoor Kitchen Ideas for [Region] Homeowners”
“Why Homeowners in [City] Love Pergolas for Their Backyard”
By incorporating local keywords and answering homeowner questions, you attract more website visitors and increase your chances of appearing in search results.
Pro Tip: Share your blogs on social media and Google Business Profile for extra visibility.
6. Build Local Backlinks
Backlinks (links from other websites to yours) boost your authority and rankings.
How to Earn Local Backlinks:
Partner with Local Businesses – Get listed on landscapers, pool builders, or real estate websites.
Sponsor Local Events – Sponsorships often come with a backlink from the event’s website.
Submit Press Releases – Feature your business in local news outlets and industry blogs.
Guest Post on Home Improvement Blogs – Write expert content and link back to your site.
Pro Tip: Quality matters more than quantity—focus on relevant, high-authority links.
7. Use Social Media for Local Engagement
Social media doesn’t directly impact SEO, but active engagement drives traffic to your website.
Best Platforms for Outdoor Living Contractors:
Facebook – Share project photos, client testimonials, and promotions.
Instagram – Post high-quality images of completed patios, fire pits, and outdoor kitchens.
Pinterest – Pin design ideas to inspire homeowners.
Nextdoor – Engage with homeowners in your area and answer local service inquiries.
Pro Tip: Use local hashtags like #DallasOutdoorLiving or #OrlandoBackyardDesign to increase discoverability.
Final Thoughts: Get Found & Grow Your Business
By implementing these Local SEO strategies, your outdoor living business can gain more visibility, attract high-quality leads, and grow in your local market.
At Higgins Marketing Group, we specialize in helping small businesses like yours improve their local search rankings and online presence.
Need expert SEO help? Contact us today for a custom strategy to get your business noticed in your area! And don’t worry – it’s a pressure-free chat about how we can help you reach your goals.
Not sure yet? Check out our work and let us know when you’re ready.
