by Jim Higgins | Apr 25, 2018 | Email Marketing, Small Business Marketing
Marketing Emails Not Getting Opened? Try These 4 Tips! So you spend all this time writing and designing what you think are creative and informative email campaigns … but no one is opening them. What gives? Email marketing remains a powerful tool for small business...
by Jim Higgins | Apr 11, 2018 | Small Business Marketing, Social Media Marketing
Four Tips to BOOST Your Facebook Following It’s true what they say, you know. Follower count really is just a vanity metric — it’s engagement that matters most. But on the other hand, we don’t know many business owners that wouldn’t appreciate a few more Likes on...
by Jim Higgins | Mar 7, 2018 | Small Business Marketing, Website Branding
Is Your Website Really Projecting Your Brand? A visually attractive website will definitely score you points with prospects, but having all the design bells and whistles isn’t enough to make your site successful. You need a website that not only looks great but...
by Jim Higgins | Feb 14, 2018 | Small Business Marketing, Social Media Marketing
3 Quick Tips for Using Social Media as a Customer Service Tool Back in the day when you had a problem with a product or service, what you would do? You’d pick up the phone, call the business and ask to speak with a manager. If you were a little more technologically...
by Jim Higgins | Dec 20, 2017 | Small Business Marketing, Social Media Marketing
Facebook Ads: 3 Quick Tips to Get More for Your Money! We recently wrote a post about why we think you should give Facebook ads a try. Facebook can be a great way to reach your target audience and get your message out there. And with you controlling the spend,...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.