by Jim Higgins | Aug 5, 2016 | Automation, Small Business Marketing
Small Business and Marketing Automation: A Match Made in Heaven! For most small businesses, every lead and every contact is vitally important. But, let’s be honest – most are strapped for resources and they’re working crazy hard to manage the day-to-day of their...
by Jim Higgins | Jun 17, 2016 | Automation, Small Business Marketing
Marketing 101: 6 Ways to Build Your Email Subscriber List Few things are more valuable to a business than an email subscriber list full of interested customers and prospects. Although many believe that the age of the spam filter has destroyed email marketing forever,...
by Jim Higgins | Apr 26, 2016 | Automation
Why Marketing Automation Makes a Ton of Sense for Small Business There’s no question. Growing a small business is tough work. Owners and employees are required to wear many different hats to effectively meet the demands of serving customers, while also tending to the...
by Jim Higgins | Oct 15, 2015 | Automation, Nurturing
Marketing Automation for Your Small Business If there’s one thing I’ve found from growing my own company and working with many other small businesses, it’s that there are NEVER enough resources to accomplish everything we’d like (or at least to accomplish them as...
by Jim Higgins | Sep 23, 2015 | Automation, Nurturing, Small Business Marketing
Reasons to Engage in Inbound Marketing If you’ve ever played hard to get, you know that the less attention you give someone, the more they want you (at least that’s the idea!). What most people don’t know is that playing hard to get works in marketing just...
by Jim Higgins | May 14, 2015 | Automation
You May Benefit from Marketing Automation One of the questions clients often have is whether a marketing automation system makes sense for them. It’s a good question. As powerful as marketing automation can be, it doesn’t mean it’s a fit for all situations. ...
