by Jim Higgins | Nov 22, 2017 | Just for Fun!, Small Business Marketing
Yep… Despite What You’ve Heard, There’s Still Good in this World If you’ll humor me, this week I’d like to step aside from my regular marketing posts. It’s a post I’ve felt “a tug” to write for several months now, but just never seemed to make it happen. I believe...
by Jim Higgins | Nov 8, 2017 | Marketing Strategy, Small Business Marketing
Creative Ways to Get New Reviews for Your Small Business All small business owners would like to think that if they have a great product or service and work hard, then the customers will come. In a perfect world, that would be true, but in practice that’s...
by Jim Higgins | Oct 25, 2017 | Small Business Marketing, Social Media Marketing
Are Facebook Ads Right for Your Business? 3 Reasons to Give Them a Try You’ve probably heard of this thing called Facebook. You know, the giant social media network? It sees over 1.3 billion active users each day? Remember that one? Social media has proven to be...
by Jim Higgins | Oct 18, 2017 | Marketing Observations, Small Business Marketing
4 Elements Every Successful Marketing Video Must Have There’s no escaping it — video is becoming king in the marketing world. Maybe you’ve played with it a bit here and there and haven’t seen much luck. Maybe you think that if you add a little more pizzazz things will...
by Jim Higgins | Oct 4, 2017 | Search Engine Optimization, Small Business Marketing
5 SEO Mistakes You’re Probably Making and How You Can Fix Them So you decided to focus on SEO for your small business website. That’s great! And we bet it feels good when you start to see your business climbing the search rankings. But if you’re...
by Jim Higgins | Sep 27, 2017 | Search Engine Optimization, Small Business Marketing
Link Building 101: How to Climb the Search Rankings via Backlinks Ok, so you know all about using search engine optimization to help your small business rank high in local searches. You’ve done your keyword research, worked on creating quality content for your...
