by Jim Higgins | Feb 15, 2017 | Small Business Marketing, Social Media Marketing
Are You In-the-Loop on These 4 Social Media Marketing Trends?Social media is an ever-changing landscape. It seems like every few weeks there’s some update being made to one of the platforms or there’s a new trend that everyone is jumping on. It can be hard to...
by Jim Higgins | Feb 8, 2017 | Small Business Marketing
How Your Small Business Should Respond to Negative Online Reviews There are few things more difficult than reading a scathing review of your business online. After all the blood, sweat and tears you’ve poured into your business, it can feel unfair that someone...
by Jim Higgins | Feb 1, 2017 | Small Business Marketing, Website Design
3 Website Metrics Every Small Business Owner Should Track We’ve talked before about the importance of using data to drive your marketing strategy, but sometimes all those numbers can be overwhelming. Spend just 2 minutes in Google Analytics and you’ll find...
by Jim Higgins | Jan 25, 2017 | Small Business Marketing, Social Media Marketing
Why You Need an Editorial Calendar for Your Marketing ContentEditorial calendars rule the publishing world. These are the perfectly planned schedules that keep track of content from mere ideas all the way to publication. Without them, the writers and editors of the...
by Jim Higgins | Dec 2, 2016 | Automation, Small Business Marketing
Need More From Your Sales Team? Consider Marketing Automation. If there’s one thing I’ve learned over the years, it’s that no two small businesses are the same. They all have unique challenges and opportunities. However, if you’re a business owner committed to growing...
by Jim Higgins | Nov 17, 2016 | Free Marketing Tools, Small Business Marketing
4 Awesomely Free Small Business Marketing ToolsThere’s only one thing better than finding a cool new marketing tool, and that’s finding a FREE cool new marketing tool. Here’s a list of four of my favorites that add real value, but don’t cost a thing!1. Portent’s...
