by Jim Higgins | Nov 10, 2016 | Marketing Game Plan, Marketing Strategy, Small Business Marketing
CEO’s Corner: Start Reflecting NOW for a More Successful 2017 So here we are, only a few weeks until the close of another year. While it’s not time to take your foot of the gas just yet, it IS time to start thinking about next year’s game plan. Maybe you’re completely...
by Jim Higgins | Oct 26, 2016 | Google AdWords, Small Business Marketing
Adwords 101: Three Essentials For Every Successful AdWords Account From small business to the Fortune 500, Google Adwords is one of the most commonly used types of online advertising. When done right, it’s a powerful advertising platform that works very well to...
by Jim Higgins | Oct 12, 2016 | Marketing Strategy, Small Business Marketing, Social Media Marketing
Are You Committing One of These 5 Common Small Business Marketing Blunders? Marketing can prove to be one of the biggest challenges a small business will face. Unique differentiators, messaging, design, email, social, PPC, budgeting, measuring results – it can all be...
by Jim Higgins | Sep 28, 2016 | Marketing Game Plan, Marketing Strategy, Small Business Marketing
Does a Small Business Really Need a Marketing Plan? There’s no use in denying it — marketing is a critical component of a small business’ success. The challenge is that so many small business owners have no idea what it takes to make marketing work for...
by Jim Higgins | Sep 16, 2016 | Small Business Marketing, Social Media Marketing
How to Leverage Facebook Live as a Powerful Marketing Tool Have you ever thought about incorporating live video into your business marketing strategy? Maybe just the thought of it creates a feeling of anxiety in the pit of your stomach. You might be thinking… “I’m...
by Jim Higgins | Aug 18, 2016 | Marketing Messaging, Small Business Marketing, Website Design
Great Sales Copy – Your Key to Converting Website Visitors Into Paying Customers Assuming you’d like to grow your business, the content on your company’s website should have one primary goal. It must transform a website visitor into a buyer (or at least a sales lead)....
