by Jim Higgins | Oct 21, 2015 | Conversion, Small Business Marketing
Converting Your Website Visitors into Leads This week I’d like to briefly address a challenge that almost every business faces when it comes to their online marketing: Transitioning folks from a casual website visitors to an engaged prospects. Getting folks to visit...
by Jim Higgins | Oct 7, 2015 | Small Business Marketing, Social Media Marketing
Marketing on Facebook With over 1.5 BILLION monthly active users, Facebook is the most popular social media outlet on the planet. It seems that everyone from tweens to grandparents have Facebook accounts. That’s a lot of eyeballs… and for the marketer, a lot of...
by Jim Higgins | Sep 23, 2015 | Automation, Nurturing, Small Business Marketing
Reasons to Engage in Inbound Marketing If you’ve ever played hard to get, you know that the less attention you give someone, the more they want you (at least that’s the idea!). What most people don’t know is that playing hard to get works in marketing just...
by Jim Higgins | Sep 16, 2015 | Google AdWords, Small Business Marketing
Don’t put your Google AdWords display ads on auto pilot! Google Adwords Display Network Ads provide a means of putting a nice visual in front of your potential customers. Different than the Search Network Ads (which allow for only text), Display Network ads can...
by Jim Higgins | Sep 9, 2015 | Marketing Strategy, Small Business Marketing
Generation Z Marketing If you follow my blog regularly, you know I spend a fair amount of the time “in the weeds,” writing about website conversion, marketing automation, Google AdWords, Google Analytics, etc. Today I’d like to take a break from all the tactics and...
by Jim Higgins | Sep 2, 2015 | Google AdWords, Small Business Marketing
Adwords Stats Can Be Overwhelming Lions, tigers and bears, oh my! Impression share, clicks, and conversion rates, oh my! If you’ve used AdWords for any length of time, you know it offers a tremendous amount of data to help guide your efforts. However, the sheer...
