You Should Be Marketing to Your Existing Customers A client visit earlier this week prompted this post. Not because the issue we uncovered was unique. In fact, it was just the opposite. It’s something I see so often that I just had to write about it. This...
What Does Great Marketing Look Like in 2020… 2050 … and BEYOND? These Three Technology Trends Provide a Good Hint for the future of marketing. I did something really refreshing this week – something I know I should do more often (but hardly ever do!). I gave...
Sending Lead Nurturing Emails Today’s marketing automation and lead nurturing technologies are powerful! I’ll admit… with all the awesome functionality, it’s easy to get sucked in. What starts out as a simple email sequence can quickly become layers of business rules,...
Successful Lead Nurturing This is the final post of my four-part series on common small business marketing pitfalls. If you’d like to access the other topics in this series, you can access those here… The Importance of Developing Your Unique Selling Proposition Want...
Tips to Help Focus Your Marketing StrategyThis is part 3 of my 4-part series on common marketing pitfalls. In the previous posts, I’ve discussed how to identify your unique selling proposition and how to simplify your marketing messages. Be sure to check them out if...
Marketing Messages That Are Way Too Complex In part 1 of this series, I discussed the importance of finding your unique voice. Great marketing really does start there. If you missed it, make sure and read my post on identifying your unique selling proposition. In part...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.