Creating A Winning Social Media Calendar For Your Small Business For outdoor living contractors, social media is a powerful tool to showcase your craftsmanship, attract new customers, and build a loyal community. But without a well-planned content strategy, it’s easy...
Social Media Strategies for Small Businesses in 2025 As we step into 2025, social media continues to evolve as an essential tool for small businesses to connect with customers, build their brand, and drive sales. For outdoor living companies, platforms like Instagram,...
The Power Of Social Media Marketing For Small Businesses Prior to the advent of the internet, reaching prospective customers was only possible by running ads in local publications and word of mouth advertising from satisfied customers. Today, everyone has access to...
Facebook Lookalike Audiences: What Are They And How Do I Use Them? Facebook’s Lookalike Audience feature is a valuable tool of their advertising platform because it allows marketers to target users that mirror their existing customer base. This concept is based on the...
How To Pick The Right Social Media Platforms For Your Business Using social media to showcase your business is the best way to grow your customer base. Love it or hate it, Facebook gets the most traffic of all social media platforms, so it’s a given that this will be...
The Dos and DON’Ts of Social Media MarketingPosting on social media can feel like walking a tightrope. Many marketers don’t post as often as they should because they’re afraid their words will be misconstrued, or they fret about unintentionally offending...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.