Leveraging Influencer Marketing As A Small Business Influencer marketing isn’t just for big brands anymore. From home design and landscaping to deck building and outdoor kitchens, small businesses in the outdoor living industry are finding creative ways to reach new...
Creating A Winning Social Media Calendar For Your Small Business For outdoor living contractors, social media is a powerful tool to showcase your craftsmanship, attract new customers, and build a loyal community. But without a well-planned content strategy, it’s easy...
Social Media Strategies for Small Businesses in 2025 As we step into 2025, social media continues to evolve as an essential tool for small businesses to connect with customers, build their brand, and drive sales. For outdoor living companies, platforms like Instagram,...
The Power Of Social Media Marketing For Small Businesses Prior to the advent of the internet, reaching prospective customers was only possible by running ads in local publications and word of mouth advertising from satisfied customers. Today, everyone has access to...
Facebook Lookalike Audiences: What Are They And How Do I Use Them? Facebook’s Lookalike Audience feature is a valuable tool of their advertising platform because it allows marketers to target users that mirror their existing customer base. This concept is based on the...
How To Pick The Right Social Media Platforms For Your Business Using social media to showcase your business is the best way to grow your customer base. Love it or hate it, Facebook gets the most traffic of all social media platforms, so it’s a given that this will be...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.