Keeping Leads Hot: Mid-Summer Marketing Tips to Keep Your Outdoor Living Business Busy

Keeping Leads Hot: Mid-Summer Marketing Tips to Keep Your Outdoor Living Business Busy

Summer is often the busiest time of year for outdoor living companies. Spring inquiries have turned into active projects, crews are hard at work, and homeowners are enjoying their new patios, decks, pergolas, and outdoor kitchens. But by the middle of the season, it’s common for new leads to slow as vacations, family activities, and the summer heat shift homeowners’ priorities.

The good news is that a temporary slowdown doesn’t have to leave gaps in your schedule. Mid-summer is the perfect time to refresh your marketing efforts, reconnect with potential customers, and position your business for continued success through the rest of the season and into fall. A few strategic adjustments can help keep your sales pipeline full while strengthening your brand for the long term.

Update Your Seasonal Messaging

Homeowners have different priorities in July than they did in March or April. Instead of focusing on “getting ready for summer,” shift your messaging toward making the most of the season that’s already here.

Your marketing can highlight benefits such as:

• Creating comfortable outdoor spaces for family gatherings.
• Installing shade structures to escape the afternoon sun.
• Completing projects before football season and fall entertaining.
• Improving outdoor spaces before the holiday season arrives.
• Reserving installation dates before contractor schedules become full.

By keeping your messaging current, your marketing feels more relevant to homeowners who may still be considering an outdoor project.

Show Off Your Best Summer Projects

Outdoor living is one of the most visual industries, making project photography one of your strongest marketing tools.

Throughout the summer, share recent projects across your website and social media channels. Consider featuring:

• Before-and-after project transformations.
• Outdoor kitchens ready for entertaining.
• Beautiful custom patios.
• Composite and wood decks.
• Pergolas and covered outdoor living areas.
• Fire features for year-round enjoyment.

Professional photos are always valuable, but don’t overlook the power of authentic job-site images and short videos. Many homeowners appreciate seeing projects in progress because it helps them understand your process and craftsmanship.

Adding fresh project galleries to your website also supports your long-term SEO efforts by keeping your content current. Businesses following a consistent digital strategy, like the one outlined in the Higgins Marketing Group approach, often benefit from regularly updated content that serves both visitors and search engines.

Stay Active on Social Media

One of the biggest marketing mistakes contractors make during busy months is disappearing from social media because they’re focused on installations.

Even if your schedule is packed, maintaining a consistent online presence helps reassure potential customers that your business is active and thriving.

Instead of constantly promoting your services, share content that homeowners find useful or enjoyable, including:

• Backyard design inspiration.
• Project progress updates.
• Customer testimonials.
• Frequently asked questions.
• Outdoor maintenance tips.
• Employee spotlights.
• Time-lapse installation videos.

Posting consistently—even just a few times each week—keeps your company visible without overwhelming your audience.

Follow Up With Previous Leads

Not every estimate turns into an immediate sale. Many homeowners simply need more time before moving forward.

Mid-summer is an excellent opportunity to reconnect with prospects who requested quotes earlier in the year. A friendly follow-up email or phone call can remind them that you’re still available and happy to answer questions.

You might mention:

• Current scheduling availability.
• Financing opportunities.
• New project photos that may inspire them.
• Seasonal promotions, if applicable.
• Estimated timelines for upcoming installations.

Many homeowners appreciate the follow-up, especially if they became busy during the early part of the summer.

Strengthen Your Local Online Presence

Local visibility continues to be one of the most important drivers of new business for outdoor living companies.

Take time during the summer to review and improve your online presence by:

• Updating your Google Business Profile with new photos.
• Responding to every customer review.
• Verifying your business information is accurate.
• Publishing Google Business Profile updates.
• Adding new service area pages or project galleries to your website.

These small improvements help your business remain competitive when homeowners search for contractors in your area.

Make the Most of Paid Advertising

Even with a modest budget, paid advertising can generate quality leads when campaigns are carefully targeted.

Instead of advertising broadly, focus on homeowners within your service area who are actively searching for outdoor living solutions.

Effective options may include:

• Google Search Ads for high-intent keywords.
• Facebook and Instagram campaigns featuring completed projects.
• Remarketing ads that reconnect with previous website visitors.
• Seasonal promotions highlighting limited availability.

Be sure to review campaign performance regularly. Monitoring clicks, conversions, and lead quality allows you to shift your budget toward the campaigns producing the strongest results.

Encourage Reviews and Referrals

Satisfied customers are often excited to share their experience shortly after project completion. Make it easy for them to help grow your business.

Consider asking customers to:

• Leave a Google review.
• Share photos on social media.
• Tag your business online.
• Recommend you to neighbors and friends.
• Participate in your referral program.

Positive reviews and referrals continue to be among the most trusted forms of marketing for home service businesses.

Start Planning for Fall

Although summer may still be in full swing, it’s never too early to prepare for the next season.

Use the slower moments between projects to:

• Plan upcoming blog content.
• Organize project photography.
• Refresh service pages.
• Review advertising performance.
• Build your email marketing calendar.
• Update marketing materials.

Planning ahead allows you to maintain momentum rather than scrambling when seasonal demand begins to shift.

Final Thoughts

Mid-summer can be an excellent time to strengthen your marketing rather than slowing it down. By refreshing your messaging, showcasing recent projects, maintaining an active online presence, and following up with past leads, your outdoor living business can continue attracting new customers throughout the remainder of the season.

Consistent marketing builds trust, improves visibility, and creates opportunities that extend well beyond the summer months. Small, ongoing improvements to your website, social media, advertising, and local SEO can have a lasting impact on your business and help keep your project schedule full year after year.

Not sure yet? Check out our work and let us know when you’re ready.