The 3 Things All High-Converting Forms Have in Common Picture this – you optimize your website with SEO best practices, you run Facebook ads, you even have a blog! And you can see from your Google Analytics that all of these efforts are definitely bringing...
How to Create a Marketing Budget for Your Small BusinessMarketing is an investment, one that just about every business – no matter how big or small – needs to grow. But how much should you spend? And what should you spend it on?It’s OK if you’re not sure. Coming up...
How To Perform An SEO Audit In 15 Minutes Or LessWe’ve all heard the old adage that if it ain’t broke, don’t fix it. We get it. Why spend a bunch of time and energy working on something that seems to be working just fine? You’re a small business owner – you have...
How Online Reviews are Powering Small Business Marketing Long gone are the days where customers walk blindly into a small business without having some level of expectation for the product or service they’re about to receive. You can thank sites like Amazon, Yelp...
So Your Website Has a High Bounce Rate… What Does it Mean and How to Fix It?A lot of marketers will tell you not to focus too much on your bounce rate, and they make some great points. We agree that there is a lot of context missing in Google Analytics when it comes...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.