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How To Perform An SEO Audit In 15 Minutes Or Less

How To Perform An SEO Audit In 15 Minutes Or Less

by Jim Higgins | Jul 24, 2019 | Digital Marketing, Search Engine Optimization, Small Business Marketing

How To Perform An SEO Audit In 15 Minutes Or LessWe’ve all heard the old adage that if it ain’t broke, don’t fix it. We get it. Why spend a bunch of time and energy working on something that seems to be working just fine? You’re a small business owner – you have...
How Online Reviews are Powering Small Business Marketing

How Online Reviews are Powering Small Business Marketing

by Jim Higgins | May 1, 2019 | Marketing Strategy, Small Business Marketing

How Online Reviews are Powering Small Business Marketing Long gone are the days where customers walk blindly into a small business without having some level of expectation for the product or service they’re about to receive. You can thank sites like Amazon, Yelp...
So Your Website Has a High Bounce Rate… What Does it Mean and How to Fix It?

So Your Website Has a High Bounce Rate… What Does it Mean and How to Fix It?

by Jim Higgins | Jan 23, 2019 | Marketing Strategy, Search Engine Optimization, Small Business Marketing, Website Design

So Your Website Has a High Bounce Rate… What Does it Mean and How to Fix It?A lot of marketers will tell you not to focus too much on your bounce rate, and they make some great points. We agree that there is a lot of context missing in Google Analytics when it comes...
Why a Content Marketing Strategy is a Must-Have for any Small Business

Why a Content Marketing Strategy is a Must-Have for any Small Business

by Jim Higgins | Jul 11, 2018 | Content Marketing, Marketing Strategy, Small Business Marketing

Why a Content Marketing Strategy is a Must-Have for any Small Business There once was a time when content marketing was something you did to set yourself apart from everyone else. Because nothing said “look how cool/different/trendy our business is!” like a blog. You...
6 Simple Ways to Increase Engagement on Facebook

6 Simple Ways to Increase Engagement on Facebook

by Jim Higgins | Jun 6, 2018 | Small Business Marketing, Social Media Marketing

6 Simple Ways to Increase Engagement on Facebook As business owners, we want to believe that as long as we’re scheduling posts on our Facebook page, the engagement will surely follow. Why else do people follow our pages if not to like our posts? Well, unfortunately,...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

Recent Posts

  • Using Data Analytics To Drive Small Business Success
  • Harnessing The Power Of Customer Reviews In 2025
  • How To Create Engaging Video Content On A Budget
  • Content Marketing Strategies For 2025: A Guide For Outdoor Living Contractors
  • Local SEO Tips To Get Your Small Business Noticed

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