by Jim Higgins | Feb 11, 2016 | Small Business Marketing, Website Design
Is WordPress Right for Your Business Website? Although it began as a blogging platform nearly 13 years ago, WordPress has developed into a premier content management software (CMS) platform that allows users to create, edit, organize and publish content directly to...
by Jim Higgins | Feb 3, 2016 | Google AdWords, Small Business Marketing
Google AdWords Strategy: Are Smart Goals Right for You? About a month ago, Google introduced a new feature within Analytics called Smart Goals. In this post, I want to briefly explain what the Smart Goals capability is all about, and why it may (or may not) make...
by Jim Higgins | Jan 13, 2016 | Marketing Strategy, Small Business Marketing
The 8 Elements of Small Business Marketing Success If there one thing we’ve learned from working with numerous small businesses on their marketing strategies, it’s this: There is way too much noise and confusion. Business owners and marketing directors are...
by Jim Higgins | Jan 8, 2016 | Small Business Marketing, Social Media Marketing
Three Best 2016 Social Media Marketing Infographics As you have worked with various social media channels this past year, have you noticed changes? Have you been posting images of one size and now see others posting larger, more impactful images? When using social...
by Jim Higgins | Dec 18, 2015 | Just for Fun!, Marketing Messaging, Marketing Strategy
Can Donald Trump Teach You Anything About Sales & Marketing? I’ll admit it. More than any primary election that I can recall, I find myself being drawn into the debates, media coverage, and the polls. Why? I wish I could say it’s a strong sense of civic...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.