AdWords Quality Score Reporting If you’re in the process of making modifications to your AdWords account, you may have walked into a surprise this morning! All the great work you’re doing to create tightly aligned keywords, ad groups, ad copy, and landing pages was...
DE-SPAM Your Google Analytics Account Google Analytics is a great tool. It acts as the eyes and ears into everything that occurs on your website. If you take the time to learn from the data in your Analytics account, your prospects will (quite literally through...
Small Business Marketing Missteps This week I wanted to do something a little different. In working with clients, it surprises me how often a few common themes seem to emerge – common challenges that most small business marketing professionals face. Rather...
You Should Be Marketing to Your Existing Customers A client visit earlier this week prompted this post. Not because the issue we uncovered was unique. In fact, it was just the opposite. It’s something I see so often that I just had to write about it. This...
You May Benefit from Marketing Automation One of the questions clients often have is whether a marketing automation system makes sense for them. It’s a good question. As powerful as marketing automation can be, it doesn’t mean it’s a fit for all situations. ...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.