by Jim Higgins | Jul 29, 2015 | Google AdWords
AdWords Quality Score Reporting If you’re in the process of making modifications to your AdWords account, you may have walked into a surprise this morning! All the great work you’re doing to create tightly aligned keywords, ad groups, ad copy, and landing pages was...
by Jim Higgins | Jul 21, 2015 | Google Analytics, Small Business Marketing
DE-SPAM Your Google Analytics Account Google Analytics is a great tool. It acts as the eyes and ears into everything that occurs on your website. If you take the time to learn from the data in your Analytics account, your prospects will (quite literally through...
by Jim Higgins | May 29, 2015 | Marketing Messaging, Marketing Strategy, Small Business Marketing, Unique Selling Proposition (USP)
Small Business Marketing Missteps This week I wanted to do something a little different. In working with clients, it surprises me how often a few common themes seem to emerge – common challenges that most small business marketing professionals face. Rather...
by Jim Higgins | May 21, 2015 | Marketing Strategy, Small Business Marketing
You Should Be Marketing to Your Existing Customers A client visit earlier this week prompted this post. Not because the issue we uncovered was unique. In fact, it was just the opposite. It’s something I see so often that I just had to write about it. This...
by Jim Higgins | May 14, 2015 | Automation
You May Benefit from Marketing Automation One of the questions clients often have is whether a marketing automation system makes sense for them. It’s a good question. As powerful as marketing automation can be, it doesn’t mean it’s a fit for all situations. ...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.