Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
Do I Really Need SSL Security on My Website, and Why?
Do I Really Need SSL Security on My Website, and Why? Over the last few months we’ve been getting a lot of questions about SSL – what it is and whether it’s needed for a small business website. So… we thought we’d write a quick post to ensure all our clients and...
Is Your Website Really Projecting Your Brand?
Is Your Website Really Projecting Your Brand? A visually attractive website will definitely score you points with prospects, but having all the design bells and whistles isn’t enough to make your site successful. You need a website that not only looks great but...
3 Quick Tips for Using Social Media as a Customer Service Tool
3 Quick Tips for Using Social Media as a Customer Service Tool Back in the day when you had a problem with a product or service, what you would do? You’d pick up the phone, call the business and ask to speak with a manager. If you were a little more technologically...
4 Pay-Per-Click Misconceptions that are Holding Your Marketing Back
4 Pay-Per-Click Misconceptions that are Holding Your Marketing Back Back in December, when you were finalizing your 2018 marketing budget, how much consideration did you give paid ads? It’s no secret that pay-per-click advertising (PPC) can be an incredible marketing...
Want to Boost Your Marketing IQ? These 4 Books Will Help!
Want to Boost Your Marketing IQ? These 4 Books Will Help! As a small business owner, you have to learn many skills to survive in our highly competitive marketplace. One of the most important -- marketing. How can you ever expect to attract clients if you can’t get...
3 Marketing Stats You Need to Know for 2018
3 Marketing Stats You Need to Know for 2018 The new year is here, which means it’s already time to get started on executing your 2018 marketing strategy. The best place to start is with a review of last year’s marketing efforts. What worked? What didn’t? Did you hit...
Facebook Ads: 3 Quick Tips to Get More for Your Money!
Facebook Ads: 3 Quick Tips to Get More for Your Money! We recently wrote a post about why we think you should give Facebook ads a try. Facebook can be a great way to reach your target audience and get your message out there. And with you controlling the spend,...
How to Write Email Subject Lines That Will Actually Get Clicked
How to Write Email Subject Lines That Will Actually Get Clicked Crafting a subject line is serious business. It may seem like such a small thing -- after all, the important stuff is in the email itself! That’s where you should be focusing all your attention, right?...
5 Ways Small Businesses Can Increase Sales This Holiday Season
5 Ways Small Businesses Can Increase Sales This Holiday Season It’s that time of year again! Christmas is just a few weeks away, and consumers everywhere have started making their lists and checking them twice. Are your products/services on their list? The...
Yep… Despite What You’ve Heard, There’s Still Good in this World
Yep… Despite What You’ve Heard, There’s Still Good in this World If you’ll humor me, this week I’d like to step aside from my regular marketing posts. It’s a post I’ve felt “a tug” to write for several months now, but just never seemed to make it happen. I believe...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.