Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
4 Pay-Per-Click Misconceptions that are Holding Your Marketing Back
4 Pay-Per-Click Misconceptions that are Holding Your Marketing Back Back in December, when you were finalizing your 2018 marketing budget, how much consideration did you give paid ads? It’s no secret that pay-per-click advertising (PPC) can be an incredible marketing...
Want to Boost Your Marketing IQ? These 4 Books Will Help!
Want to Boost Your Marketing IQ? These 4 Books Will Help! As a small business owner, you have to learn many skills to survive in our highly competitive marketplace. One of the most important -- marketing. How can you ever expect to attract clients if you can’t get...
3 Marketing Stats You Need to Know for 2018
3 Marketing Stats You Need to Know for 2018 The new year is here, which means it’s already time to get started on executing your 2018 marketing strategy. The best place to start is with a review of last year’s marketing efforts. What worked? What didn’t? Did you hit...
Facebook Ads: 3 Quick Tips to Get More for Your Money!
Facebook Ads: 3 Quick Tips to Get More for Your Money! We recently wrote a post about why we think you should give Facebook ads a try. Facebook can be a great way to reach your target audience and get your message out there. And with you controlling the spend,...
How to Write Email Subject Lines That Will Actually Get Clicked
How to Write Email Subject Lines That Will Actually Get Clicked Crafting a subject line is serious business. It may seem like such a small thing -- after all, the important stuff is in the email itself! That’s where you should be focusing all your attention, right?...
5 Ways Small Businesses Can Increase Sales This Holiday Season
5 Ways Small Businesses Can Increase Sales This Holiday Season It’s that time of year again! Christmas is just a few weeks away, and consumers everywhere have started making their lists and checking them twice. Are your products/services on their list? The...
Yep… Despite What You’ve Heard, There’s Still Good in this World
Yep… Despite What You’ve Heard, There’s Still Good in this World If you’ll humor me, this week I’d like to step aside from my regular marketing posts. It’s a post I’ve felt “a tug” to write for several months now, but just never seemed to make it happen. I believe...
Creative Ways to Get New Reviews for Your Small Business
Creative Ways to Get New Reviews for Your Small Business All small business owners would like to think that if they have a great product or service and work hard, then the customers will come. In a perfect world, that would be true, but in practice that's usually not...
Are Facebook Ads Right for Your Business? 3 Reasons to Give Them a Try
Are Facebook Ads Right for Your Business? 3 Reasons to Give Them a Try You've probably heard of this thing called Facebook. You know, the giant social media network? It sees over 1.3 billion active users each day? Remember that one? Social media has proven to be a...
4 Elements Every Successful Marketing Video Must Have
4 Elements Every Successful Marketing Video Must Have There’s no escaping it — video is becoming king in the marketing world. Maybe you’ve played with it a bit here and there and haven’t seen much luck. Maybe you think that if you add a little more pizzazz things will...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.