Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
Creative Ways to Get New Reviews for Your Small Business
Creative Ways to Get New Reviews for Your Small Business All small business owners would like to think that if they have a great product or service and work hard, then the customers will come. In a perfect world, that would be true, but in practice that's usually not...
Are Facebook Ads Right for Your Business? 3 Reasons to Give Them a Try
Are Facebook Ads Right for Your Business? 3 Reasons to Give Them a Try You've probably heard of this thing called Facebook. You know, the giant social media network? It sees over 1.3 billion active users each day? Remember that one? Social media has proven to be a...
4 Elements Every Successful Marketing Video Must Have
4 Elements Every Successful Marketing Video Must Have There’s no escaping it — video is becoming king in the marketing world. Maybe you’ve played with it a bit here and there and haven’t seen much luck. Maybe you think that if you add a little more pizzazz things will...
Want More Out of Your Marketing? Write Content that Engages Your Target Audience
Want More Out of Your Marketing? Write Content that Engages Your Target Audience We're going to start this post off with a little exercise. Bear with us. Let's say you're at work, just doing your thing, when all of a sudden, a pipe bursts. Water starts spraying...
5 SEO Mistakes You’re Probably Making and How You Can Fix Them
5 SEO Mistakes You're Probably Making and How You Can Fix Them So you decided to focus on SEO for your small business website. That's great! And we bet it feels good when you start to see your business climbing the search rankings. But if you're still hanging around...
Link Building 101: How to Climb the Search Rankings via Backlinks
Link Building 101: How to Climb the Search Rankings via Backlinks Ok, so you know all about using search engine optimization to help your small business rank high in local searches. You've done your keyword research, worked on creating quality content for your...
How to Personalize Your Marketing Efforts for Higher Engagement
How to Personalize Your Marketing Efforts for Higher Engagement You might think big-name brands have all the advantages, but there is at least one area where small businesses have the opportunity to shine the brightest — personalization. Because of your small size,...
10 Email Marketing Do’s and Don’ts for the Small Business Owner
10 Email Marketing Do's and Don'ts for the Small Business Owner Email marketing continues to be a powerhouse for small businesses looking to grow and attract new customers. It's the channel with the highest marketing ROI -- for every $1 spent, email can generate $44....
How to Set Up a Basic Influencer Marketing Campaign for Your Small Business
How to Set Up a Basic Influencer Marketing Campaign for Your Small BusinessInfluencer marketing is all the talk in the marketing industry right now. A lot of brands (both big and small) are jumping on board the influencer train -- a recent study found that 59% of...
Boost Your Email Marketing Results: 3 Tips to Avoid the Spam Box
Boost Your Email Marketing Results: 3 Tips to Avoid the Spam Box If you’re a small business who relies on email to stay connected with your current customers or to generate interest with prospects, here’s something you should know. Worldwide, just 79% of commercial...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.