Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
Want More Out of Your Marketing? Write Content that Engages Your Target Audience
Want More Out of Your Marketing? Write Content that Engages Your Target Audience We're going to start this post off with a little exercise. Bear with us. Let's say you're at work, just doing your thing, when all of a sudden, a pipe bursts. Water starts spraying...
5 SEO Mistakes You’re Probably Making and How You Can Fix Them
5 SEO Mistakes You're Probably Making and How You Can Fix Them So you decided to focus on SEO for your small business website. That's great! And we bet it feels good when you start to see your business climbing the search rankings. But if you're still hanging around...
Link Building 101: How to Climb the Search Rankings via Backlinks
Link Building 101: How to Climb the Search Rankings via Backlinks Ok, so you know all about using search engine optimization to help your small business rank high in local searches. You've done your keyword research, worked on creating quality content for your...
How to Personalize Your Marketing Efforts for Higher Engagement
How to Personalize Your Marketing Efforts for Higher Engagement You might think big-name brands have all the advantages, but there is at least one area where small businesses have the opportunity to shine the brightest — personalization. Because of your small size,...
10 Email Marketing Do’s and Don’ts for the Small Business Owner
10 Email Marketing Do's and Don'ts for the Small Business Owner Email marketing continues to be a powerhouse for small businesses looking to grow and attract new customers. It's the channel with the highest marketing ROI -- for every $1 spent, email can generate $44....
How to Set Up a Basic Influencer Marketing Campaign for Your Small Business
How to Set Up a Basic Influencer Marketing Campaign for Your Small BusinessInfluencer marketing is all the talk in the marketing industry right now. A lot of brands (both big and small) are jumping on board the influencer train -- a recent study found that 59% of...
Boost Your Email Marketing Results: 3 Tips to Avoid the Spam Box
Boost Your Email Marketing Results: 3 Tips to Avoid the Spam Box If you’re a small business who relies on email to stay connected with your current customers or to generate interest with prospects, here’s something you should know. Worldwide, just 79% of commercial...
Are Your Social Media Efforts Really Having an Impact? Here’s a Quick Way to Find Out!
Are Your Social Media Efforts Really Having an Impact? Here’s a Quick Way to Find Out! Social media is responsible for about 31 percent of all referral traffic to websites these days. It's no wonder, then, that so many local businesses are turning to Facebook, Twitter...
7 Steps to a Successful Marketing Automation Campaign
7 Steps to a Successful Marketing Automation Campaign We've talked a lot about marketing automation in the past. We've written about signs that automation makes sense for you, how it can benefit your business. We've even gone so far as to say marketing automation and...
Considering a New Website? Make Sure You Ask These 5 Questions
Considering a New Website? Make Sure You Ask These 5 QuestionsUndergoing a website redesign can be equal parts excitement and intimidation. On one hand, you're excited about having a brand new site that is going to look amazing and take your business to the next...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.