Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
The 5 Things You Need to Establish Your Small Business’ Brand Identity
The 5 Things You Need to Establish Your Small Business’ Brand Identity There are a lot of small business owners out there who think they don't need a "brand" to market their business. They have a logo, don't they? Isn't that good enough? Well, no, not really. Your...
3 Secrets to Creating a Compelling Call-to-Action for Your Website
3 Secrets to Creating a Compelling Call-to-Action for Your WebsiteThere are few things more frustrating than getting your web analytics report back and seeing that, once again, your call to action (CTA) isn't getting any traction. No clicks. No conversions. No...
Are You In-the-Loop on These 4 Social Media Marketing Trends?
Are You In-the-Loop on These 4 Social Media Marketing Trends?Social media is an ever-changing landscape. It seems like every few weeks there's some update being made to one of the platforms or there’s a new trend that everyone is jumping on. It can be hard to keep...
How Your Small Business Should Respond to Negative Online Reviews
How Your Small Business Should Respond to Negative Online Reviews There are few things more difficult than reading a scathing review of your business online. After all the blood, sweat and tears you've poured into your business, it can feel unfair that someone can so...
3 Website Metrics Every Small Business Owner Should Track
3 Website Metrics Every Small Business Owner Should Track We've talked before about the importance of using data to drive your marketing strategy, but sometimes all those numbers can be overwhelming. Spend just 2 minutes in Google Analytics and you'll find everything...
Why You Need an Editorial Calendar for Your Marketing Content
Why You Need an Editorial Calendar for Your Marketing ContentEditorial calendars rule the publishing world. These are the perfectly planned schedules that keep track of content from mere ideas all the way to publication. Without them, the writers and editors of the...
Visual Content: Why It’s Important for Your Marketing Strategy
Visual Content: Why It's Important for Your Marketing StrategyScroll through your Facebook feed — what do you see? If it's anything like ours, it’s filled with photos, videos, and more photos and more videos. Now head over to your Twitter, Instagram and Pinterest...
5 Marketing Resolutions Your Business Should Make This Year
5 Marketing Resolutions Your Business Should Make This YearIt's a new year, which means it's time for New Year's resolutions! Maybe 2017 is going to be the year you hit the gym, travel the world or learn a new language. These are all great goals and I wish you the...
Need More From Your Sales Team? Consider Marketing Automation
Need More From Your Sales Team? Consider Marketing Automation. If there’s one thing I’ve learned over the years, it’s that no two small businesses are the same. They all have unique challenges and opportunities. However, if you’re a business owner committed to growing...
4 Awesomely Free Small Business Marketing Tools
4 Awesomely Free Small Business Marketing ToolsThere’s only one thing better than finding a cool new marketing tool, and that’s finding a FREE cool new marketing tool. Here’s a list of four of my favorites that add real value, but don’t cost a thing!1. Portent’s...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.