Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
How Your Small Business Should Respond to Negative Online Reviews
How Your Small Business Should Respond to Negative Online Reviews There are few things more difficult than reading a scathing review of your business online. After all the blood, sweat and tears you've poured into your business, it can feel unfair that someone can so...
3 Website Metrics Every Small Business Owner Should Track
3 Website Metrics Every Small Business Owner Should Track We've talked before about the importance of using data to drive your marketing strategy, but sometimes all those numbers can be overwhelming. Spend just 2 minutes in Google Analytics and you'll find everything...
Why You Need an Editorial Calendar for Your Marketing Content
Why You Need an Editorial Calendar for Your Marketing ContentEditorial calendars rule the publishing world. These are the perfectly planned schedules that keep track of content from mere ideas all the way to publication. Without them, the writers and editors of the...
Visual Content: Why It’s Important for Your Marketing Strategy
Visual Content: Why It's Important for Your Marketing StrategyScroll through your Facebook feed — what do you see? If it's anything like ours, it’s filled with photos, videos, and more photos and more videos. Now head over to your Twitter, Instagram and Pinterest...
5 Marketing Resolutions Your Business Should Make This Year
5 Marketing Resolutions Your Business Should Make This YearIt's a new year, which means it's time for New Year's resolutions! Maybe 2017 is going to be the year you hit the gym, travel the world or learn a new language. These are all great goals and I wish you the...
Need More From Your Sales Team? Consider Marketing Automation
Need More From Your Sales Team? Consider Marketing Automation. If there’s one thing I’ve learned over the years, it’s that no two small businesses are the same. They all have unique challenges and opportunities. However, if you’re a business owner committed to growing...
4 Awesomely Free Small Business Marketing Tools
4 Awesomely Free Small Business Marketing ToolsThere’s only one thing better than finding a cool new marketing tool, and that’s finding a FREE cool new marketing tool. Here’s a list of four of my favorites that add real value, but don’t cost a thing!1. Portent’s...
CEO’s Corner: Start Reflecting NOW for a More Successful 2017
CEO’s Corner: Start Reflecting NOW for a More Successful 2017 So here we are, only a few weeks until the close of another year. While it’s not time to take your foot of the gas just yet, it IS time to start thinking about next year’s game plan. Maybe you’re completely...
5 Ways Your Website Might Be Failing to Deliver the Goods!
5 Ways Your Website Might Be Failing to Deliver the Goods! I want to start with a simple question… and one that I want you to consider seriously. Are you 100% satisfied with the way your website looks and functions… YOU KNOW it both educates your visitors AND truly...
Adwords 101: Three Essentials For Every Successful AdWords Account
Adwords 101: Three Essentials For Every Successful AdWords Account From small business to the Fortune 500, Google Adwords is one of the most commonly used types of online advertising. When done right, it’s a powerful advertising platform that works very well to...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.