Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
So many Adwords Stats – Which ones should I pay attention to?
Adwords Stats Can Be Overwhelming Lions, tigers and bears, oh my! Impression share, clicks, and conversion rates, oh my! If you’ve used AdWords for any length of time, you know it offers a tremendous amount of data to help guide your efforts. However, the sheer...
Is your AdWords Account Optimized? If Not, It May Call for a Time Out!
Is your AdWords Account Optimized? Google Adwords management isn’t for the faint at heart. In order to avoid overspending, it’s important that your account be setup properly from the start and that you spend time every week analyzing your results and taking steps to...
New to Blogging? Here’s Four Quick Tips to Get More Eyeballs on Your Content
New to Blogging? So you’ve just started (or hope to start) a blog. Congrats! It’s a great step toward carving out your niche on the web, and ultimately generating more traffic to your website. However, you’ll soon learn there are a couple big challenges ahead of...
CEO’s Corner: Google Analytics in Less Than 10 Minutes
Google Analytics in Less Than 10 Minutes If you’re like most executives, you’re…. well… busy running your business. It’s just not an option to spend hours digging deep into the complexities of Google Analytics. Hopefully you’ve got a good marketing person that tends...
Heads Up! Google Makes Changes to AdWords Quality Score Reporting
AdWords Quality Score Reporting If you’re in the process of making modifications to your AdWords account, you may have walked into a surprise this morning! All the great work you’re doing to create tightly aligned keywords, ad groups, ad copy, and landing pages was...
How to DE-SPAM Your Google Analytics Account in 5 Minutes
DE-SPAM Your Google Analytics Account Google Analytics is a great tool. It acts as the eyes and ears into everything that occurs on your website. If you take the time to learn from the data in your Analytics account, your prospects will (quite literally through...
How to Avoid These Small Business Marketing Missteps
Small Business Marketing Missteps This week I wanted to do something a little different. In working with clients, it surprises me how often a few common themes seem to emerge - common challenges that most small business marketing professionals face. Rather than...
Five Ways You Should Be Marketing to Your Existing Customers
You Should Be Marketing to Your Existing Customers A client visit earlier this week prompted this post. Not because the issue we uncovered was unique. In fact, it was just the opposite. It’s something I see so often that I just had to write about it. This...
4 Signs That You May Benefit from Marketing Automation
You May Benefit from Marketing Automation One of the questions clients often have is whether a marketing automation system makes sense for them. It’s a good question. As powerful as marketing automation can be, it doesn’t mean it’s a fit for all situations. ...
Want to Guarantee AdWords Success? It Starts With Knowing Your Magic Number!
Want to Guarantee AdWords Success? Those of you that know me know I’m motivated to help marketers think more like CEOs. In my opinion, it’s a mindset that’s still woefully lacking among many marketing folks, even though we’re often sitting right on top of the data...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.