Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
Not Using Negative Keywords in AdWords? It’s costing you!
Negative Keywords in AdWords If you’re like most folks managing their own Google AdWords account, your time and attention probably gravitates toward keywords… which keywords prospects are using to find products and services like yours. That makes perfect sense. ...
Playing Hard to Get. 3 Reasons to Engage in Inbound Marketing.
Reasons to Engage in Inbound Marketing If you've ever played hard to get, you know that the less attention you give someone, the more they want you (at least that’s the idea!). What most people don't know is that playing hard to get works in marketing just as well as...
Danger! Don’t put your Google AdWords display ads on auto pilot!
Don’t put your Google AdWords display ads on auto pilot! Google Adwords Display Network Ads provide a means of putting a nice visual in front of your potential customers. Different than the Search Network Ads (which allow for only text), Display Network ads can...
Is Your Marketing Ready for Generation Z?
Generation Z Marketing If you follow my blog regularly, you know I spend a fair amount of the time “in the weeds,” writing about website conversion, marketing automation, Google AdWords, Google Analytics, etc. Today I’d like to take a break from all the tactics and...
So many Adwords Stats – Which ones should I pay attention to?
Adwords Stats Can Be Overwhelming Lions, tigers and bears, oh my! Impression share, clicks, and conversion rates, oh my! If you’ve used AdWords for any length of time, you know it offers a tremendous amount of data to help guide your efforts. However, the sheer...
Is your AdWords Account Optimized? If Not, It May Call for a Time Out!
Is your AdWords Account Optimized? Google Adwords management isn’t for the faint at heart. In order to avoid overspending, it’s important that your account be setup properly from the start and that you spend time every week analyzing your results and taking steps to...
New to Blogging? Here’s Four Quick Tips to Get More Eyeballs on Your Content
New to Blogging? So you’ve just started (or hope to start) a blog. Congrats! It’s a great step toward carving out your niche on the web, and ultimately generating more traffic to your website. However, you’ll soon learn there are a couple big challenges ahead of...
CEO’s Corner: Google Analytics in Less Than 10 Minutes
Google Analytics in Less Than 10 Minutes If you’re like most executives, you’re…. well… busy running your business. It’s just not an option to spend hours digging deep into the complexities of Google Analytics. Hopefully you’ve got a good marketing person that tends...
Heads Up! Google Makes Changes to AdWords Quality Score Reporting
AdWords Quality Score Reporting If you’re in the process of making modifications to your AdWords account, you may have walked into a surprise this morning! All the great work you’re doing to create tightly aligned keywords, ad groups, ad copy, and landing pages was...
How to DE-SPAM Your Google Analytics Account in 5 Minutes
DE-SPAM Your Google Analytics Account Google Analytics is a great tool. It acts as the eyes and ears into everything that occurs on your website. If you take the time to learn from the data in your Analytics account, your prospects will (quite literally through...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.