by Jim Higgins | Nov 25, 2015 | Marketing Game Plan, Marketing Strategy, Small Business Marketing
———– Get Our Latest Posts Delivered to Your Inbox! Don’t forget to follow HMG on Twitter, LinkedIn, Facebook, or Google+ and make sure to share this post via the social media icons below! Related Posts Is Your Marketing Ready for...
by Jim Higgins | Nov 18, 2015 | Marketing Strategy, Small Business Marketing
New to Inbound Marketing? Try these 4 blogging tips. You may not have noticed quite yet, but traditional outbound marketing strategies such as tv, radio, and print advertisements are in their death throes. The onslaught of ads that the average person is exposed to...
by Jim Higgins | Sep 9, 2015 | Marketing Strategy, Small Business Marketing
Generation Z Marketing If you follow my blog regularly, you know I spend a fair amount of the time “in the weeds,” writing about website conversion, marketing automation, Google AdWords, Google Analytics, etc. Today I’d like to take a break from all the tactics and...
by Jim Higgins | May 29, 2015 | Marketing Messaging, Marketing Strategy, Small Business Marketing, Unique Selling Proposition (USP)
Small Business Marketing Missteps This week I wanted to do something a little different. In working with clients, it surprises me how often a few common themes seem to emerge – common challenges that most small business marketing professionals face. Rather...
by Jim Higgins | May 21, 2015 | Marketing Strategy, Small Business Marketing
You Should Be Marketing to Your Existing Customers A client visit earlier this week prompted this post. Not because the issue we uncovered was unique. In fact, it was just the opposite. It’s something I see so often that I just had to write about it. This...
by Jim Higgins | Apr 30, 2015 | Just for Fun!, Marketing Strategy, Small Business Marketing
What Does Great Marketing Look Like in 2020… 2050 … and BEYOND? These Three Technology Trends Provide a Good Hint for the future of marketing. I did something really refreshing this week – something I know I should do more often (but hardly ever do!). I gave...
