by Jim Higgins | May 29, 2015 | Marketing Messaging, Marketing Strategy, Small Business Marketing, Unique Selling Proposition (USP)
Small Business Marketing Missteps This week I wanted to do something a little different. In working with clients, it surprises me how often a few common themes seem to emerge – common challenges that most small business marketing professionals face. Rather...
by Jim Higgins | May 21, 2015 | Marketing Strategy, Small Business Marketing
You Should Be Marketing to Your Existing Customers A client visit earlier this week prompted this post. Not because the issue we uncovered was unique. In fact, it was just the opposite. It’s something I see so often that I just had to write about it. This...
by Jim Higgins | Apr 30, 2015 | Just for Fun!, Marketing Strategy, Small Business Marketing
What Does Great Marketing Look Like in 2020… 2050 … and BEYOND? These Three Technology Trends Provide a Good Hint for the future of marketing. I did something really refreshing this week – something I know I should do more often (but hardly ever do!). I gave...
by Jim Higgins | Feb 4, 2015 | Marketing Strategy, Small Business Marketing
Tips to Help Focus Your Marketing StrategyThis is part 3 of my 4-part series on common marketing pitfalls. In the previous posts, I’ve discussed how to identify your unique selling proposition and how to simplify your marketing messages. Be sure to check them out if...
by Jim Higgins | Jan 9, 2015 | Marketing Game Plan, Marketing Strategy
In one way or another, I’ve been “doing” online small business marketing since 2000. For the most part, I LOVE how marketing has evolved over the last 15 years – a true mix of strategy, messaging, creativity, technology, and analytics. I wake up every day...
