by Jim Higgins | Oct 12, 2016 | Marketing Strategy, Small Business Marketing, Social Media Marketing
Are You Committing One of These 5 Common Small Business Marketing Blunders? Marketing can prove to be one of the biggest challenges a small business will face. Unique differentiators, messaging, design, email, social, PPC, budgeting, measuring results – it can all be...
by Jim Higgins | Sep 28, 2016 | Marketing Game Plan, Marketing Strategy, Small Business Marketing
Does a Small Business Really Need a Marketing Plan? There’s no use in denying it — marketing is a critical component of a small business’ success. The challenge is that so many small business owners have no idea what it takes to make marketing work for...
by Jim Higgins | Sep 16, 2016 | Small Business Marketing, Social Media Marketing
How to Leverage Facebook Live as a Powerful Marketing Tool Have you ever thought about incorporating live video into your business marketing strategy? Maybe just the thought of it creates a feeling of anxiety in the pit of your stomach. You might be thinking… “I’m...
by Jim Higgins | Aug 18, 2016 | Marketing Messaging, Small Business Marketing, Website Design
Great Sales Copy – Your Key to Converting Website Visitors Into Paying Customers Assuming you’d like to grow your business, the content on your company’s website should have one primary goal. It must transform a website visitor into a buyer (or at least a sales lead)....
by Jim Higgins | Aug 10, 2016 | Search Engine Optimization, Small Business Marketing
Honestly … Can a Small Business Succeed in SEO Any More? Search Engine Optimization (SEO). It’s been the marketing buzzword ever since it became a thing. There’s really no question that ranking high in the organic search rankings can be VERY GOOD for your...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.