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The Dos and DON’Ts of Social Media Marketing

The Dos and DON’Ts of Social Media Marketing

by Jim Higgins | Nov 16, 2021 | Small Business Marketing, Social Media Marketing

The Dos and DON’Ts of Social Media MarketingPosting on social media can feel like walking a tightrope. Many marketers don’t post as often as they should because they’re afraid their words will be misconstrued, or they fret about unintentionally offending...
How to Boost Business with Organic Marketing

How to Boost Business with Organic Marketing

by Jim Higgins | Oct 19, 2021 | Marketing Strategy, Small Business Marketing

How to Boost Business with Organic MarketingOrganic marketing is all about executing a good plan, then watching traffic increase naturally over time. While you won’t see immediate results like you do with paid advertising, the customers you attract will be devoted to...
Top Marketing Strategies to Grow Your Business This Summer

Top Marketing Strategies to Grow Your Business This Summer

by Jim Higgins | Jun 22, 2021 | Marketing Strategy, Small Business Marketing

Top Marketing Strategies to Grow Your Business This Summer Make this a summer to remember! Even if your business has been doing spectacularly well, you can’t go wrong by stepping out of your marketing comfort zone. You can accomplish this by test-driving promotional...
Best Way for Local Businesses to Get Found on Google

Best Way for Local Businesses to Get Found on Google

by Jim Higgins | Apr 12, 2021 | Search Engine Optimization, Small Business Marketing

Best Way for Local Businesses to Get Found on Google Being a small business owner in today’s technology-driven world should be an easy endeavor, however, businesses have never been at greater risk of going belly up. Frankly speaking, small businesses that cannot be...
Reasons Why Your Business Still Needs a Solid Website

Reasons Why Your Business Still Needs a Solid Website

by Jim Higgins | Mar 8, 2021 | Small Business Marketing, Website Design

Reasons Why Your Business Still Needs a Solid Website In an ever-changing world, businesses of all sizes need informative and attractive websites to anchor their business and demonstrate to customers that their company has strength and stability. Even if you think you...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

Recent Posts

  • Creating A Winning Social Media Calendar For Your Small Business
  • Using Data Analytics To Drive Small Business Success
  • Harnessing The Power Of Customer Reviews In 2025
  • How To Create Engaging Video Content On A Budget
  • Content Marketing Strategies For 2025: A Guide For Outdoor Living Contractors

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