Our thoughts on Small Business Marketing...
The official blog of Higgins Marketing Group
Keyword Research: Why it’s Critical for Ongoing SEO Success (Plus FREE Tools!)
Keyword Research: Why it’s Critical for Ongoing SEO Success (Plus FREE Tools!) It all starts with a search. A customer is looking for a product or service and where does he turn? His trusted search engine, of course. He types in a few words, perhaps a question, more...
Need Some Inspiration for Your Content Marketing? Try these Six Sources!
Need Some Inspiration for Your Content Marketing? Try these Six Sources! Remember how excited you were when you kicked off your content marketing strategy? How easily those blog topics came to mind? Those were the good days. Unfortunately after you've been blogging...
3 Simple Ways to Increase Conversions on Your Website
3 Simple Ways to Increase Conversions on Your WebsiteYou've put in a lot of work to get visitors to your website. You've created a simple, engaging website that is easy for your customers to navigate. You've incorporated responsive design to ensure that it's mobile...
Marketing Best Practices: Are You Leveraging the Power of Color?
Marketing Best Practices: Are You Leveraging the Power of Color? Think about it, color appears everywhere in your business. It's in your logo, it's on your website, it's in literally every piece of marketing material you produce. Clearly, it's important, so don't you...
6 Signs Your Business’ Website is In Need of a Redesign
6 Signs Your Business' Website is In Need of a Redesign When you're looking for a product or service, whether it's a new restaurant, a company to fix your AC, or software to help improve some aspect of your business, where do you go to find it? The Internet, right?...
Yes, Even Small Businesses Can Make Video Marketing Work
Yes, Even Small Businesses Can Make Video Marketing WorkEveryone is talking about video marketing lately. What once was something that secured you "cutting edge" status has become more of a necessity in marketing. Small businesses simply can't afford to ignore...
Small Business Marketing: Cracking the Email Frequency Code
Small Business Marketing: Cracking the Email Frequency Code"How often should I send emails to my customers?" This is a question we get a lot, and we totally understand why. No one wants to spam their customers, after all. Blowing up someone's inbox is basically a...
The 5 Things You Need to Establish Your Small Business’ Brand Identity
The 5 Things You Need to Establish Your Small Business’ Brand Identity There are a lot of small business owners out there who think they don't need a "brand" to market their business. They have a logo, don't they? Isn't that good enough? Well, no, not really. Your...
3 Secrets to Creating a Compelling Call-to-Action for Your Website
3 Secrets to Creating a Compelling Call-to-Action for Your WebsiteThere are few things more frustrating than getting your web analytics report back and seeing that, once again, your call to action (CTA) isn't getting any traction. No clicks. No conversions. No...
Are You In-the-Loop on These 4 Social Media Marketing Trends?
Are You In-the-Loop on These 4 Social Media Marketing Trends?Social media is an ever-changing landscape. It seems like every few weeks there's some update being made to one of the platforms or there’s a new trend that everyone is jumping on. It can be hard to keep...
About Me
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.