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How Should Increased Use of Voice Search/Smart Speakers Affect My Digital Marketing?

How Should Increased Use of Voice Search/Smart Speakers Affect My Digital Marketing?

by Jim Higgins | Jul 15, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

  How Should Increased Use of Voice Search/Smart Speakers Affect My Digital Marketing? As companies compete for the top spot in an ever-changing virtual landscape, optimizing their digital marketing is becoming trickier than ever due to sophisticated platforms...
Small Business Marketing During the COVID-19 Crisis

Small Business Marketing During the COVID-19 Crisis

by Jim Higgins | Apr 8, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

Small Business Marketing During the COVID-19 Crisis The COVID-19 pandemic has essentially brought society to a screeching halt and businesses everywhere are suffering. You are not alone. Everyone has a looming sense of uncertainty about the days ahead, but as a...
How to Create a Marketing Budget for Your Small Business

How to Create a Marketing Budget for Your Small Business

by Jim Higgins | Aug 14, 2019 | Digital Marketing, Marketing Strategy, Small Business Marketing

How to Create a Marketing Budget for Your Small BusinessMarketing is an investment, one that just about every business – no matter how big or small – needs to grow. But how much should you spend? And what should you spend it on?It’s OK if you’re not sure. Coming up...
How To Perform An SEO Audit In 15 Minutes Or Less

How To Perform An SEO Audit In 15 Minutes Or Less

by Jim Higgins | Jul 24, 2019 | Digital Marketing, Search Engine Optimization, Small Business Marketing

How To Perform An SEO Audit In 15 Minutes Or LessWe’ve all heard the old adage that if it ain’t broke, don’t fix it. We get it. Why spend a bunch of time and energy working on something that seems to be working just fine? You’re a small business owner – you have...
Want to Boost Your Marketing IQ? These 4 Books Will Help!

Want to Boost Your Marketing IQ? These 4 Books Will Help!

by Jim Higgins | Jan 24, 2018 | Digital Marketing, Small Business Marketing

Want to Boost Your Marketing IQ? These 4 Books Will Help! As a small business owner, you have to learn many skills to survive in our highly competitive marketplace. One of the most important — marketing. How can you ever expect to attract clients if you can’t...
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About Me

blank I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

Recent Posts

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  • Which Is Better To Market My Business, Google Ads Or Facebook Ads?
  • The Power of Customer Testimonials: How To Get Them, And How To Use Them To Help Close Business.

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