Facebook Lookalike Audiences: What Are They And How Do I Use Them? Facebook’s Lookalike Audience feature is a valuable tool of their advertising platform because it allows marketers to target users that mirror their existing customer base. This concept is based on the...
Tips For Getting The Most Out Of Your Google Business Profile Millions of people depend on Google every day to find and learn about businesses in their local area. Your Google Business Profile is more than just a snapshot of who you are and what your business...
Which Is Better To Market My Business, Google Ads Or Facebook Ads? When small businesses want to gain exposure and generate revenue in cyberspace, they feature ads on Facebook and Google. However, Facebook Ads and Google Ads are not identical, so it’s important to...
5 Creative Marketing StrategiesIt’s time to shake things up!People don’t just appreciate imaginative problem-solvers, they trust them. When you replace dusty marketing tactics with creative strategies, you’ll increase your customer base and leave your competition in...
6 Ways to Improve Your Marketing Communications When people think about marketing communications, they tend to envision cleverly worded sales pitches, but this is the thin end of the wedge. In today’s fast-paced world, marketing communications is a multifaceted...
How to be Successful Using Google Ads This Year and Beyond Google Ads is much smarter than it was a few years ago. In addition to new analytics, Google has enhanced its internet marketing platform to involve automation and machine learning. These sophisticated tools...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.