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Innovative Ways To Market Your Small Business In A Digital World

Innovative Ways To Market Your Small Business In A Digital World

by Jim Higgins | Dec 15, 2025 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

Innovative Ways To Market Your Small Business In A Digital World The digital world is constantly evolving, and small businesses—especially outdoor living contractors—must stay ahead of the curve to remain competitive. Gone are the days when word-of-mouth marketing...
How To Create Engaging Video Content On A Budget

How To Create Engaging Video Content On A Budget

by Jim Higgins | Aug 11, 2025 | Content Marketing, Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing, Visual Marketing Content

How To Create Engaging Video Content On A Budget In today’s digital marketing landscape, video content is king. For outdoor living contractors, videos can showcase craftsmanship, demonstrate expertise, and build trust with potential customers. However, many small...
Local SEO Tips To Get Your Small Business Noticed

Local SEO Tips To Get Your Small Business Noticed

by Jim Higgins | Jun 9, 2025 | Digital Marketing, Marketing Ideas, Marketing Strategy, Search Engine Optimization, Small Business Marketing

Local SEO Tips To Get Your Small Business Noticed For outdoor living contractors, being visible in local search results is crucial to attracting homeowners in your service area. Whether you specialize in patios, decks, outdoor kitchens, or landscaping, Local SEO...
Effective Email Marketing Campaigns For Small Businesses: A Guide For Outdoor Living Contractors

Effective Email Marketing Campaigns For Small Businesses: A Guide For Outdoor Living Contractors

by Jim Higgins | May 12, 2025 | Email Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

Effective Email Marketing Campaigns For Small Businesses: A Guide For Outdoor Living Contractors Email marketing remains one of the most effective and affordable digital marketing strategies for small businesses, including outdoor living contractors. With the right...
Maximizing ROI: Marketing Tips for Small Business Owners

Maximizing ROI: Marketing Tips for Small Business Owners

by Jim Higgins | Mar 10, 2025 | Marketing Game Plan, Marketing Ideas, Marketing Strategy, Small Business Marketing

Maximizing ROI: Marketing Tips for Small Business OwnersFor outdoor living companies, marketing isn’t just about spreading the word—it’s about maximizing your return on investment (ROI) and ensuring every dollar spent contributes to your growth. Whether...
Mastering Email Marketing: A Comprehensive Guide for Small Business Owners

Mastering Email Marketing: A Comprehensive Guide for Small Business Owners

by Jim Higgins | Jun 17, 2024 | Email Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing

Mastering Email Marketing: A Comprehensive Guide for Small Business Owners In today’s digital age, email marketing remains a powerful tool for small businesses to connect with customers, drive sales, and build lasting relationships. With its unparalleled reach,...
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About Me

I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.

Recent Posts

  • Get Ahead Of The Slowdown: Fall Marketing Ideas To Keep Your Outdoor Business Growing
  • Keeping Leads Hot: Mid-Summer Marketing Tips to Keep Your Outdoor Living Business Busy
  • Maximizing Summer Demand: Smart Marketing Strategies for Outdoor Living Companies
  • How To Stay Ahead Of The Competition With Agile Marketing
  • Creating A Referral Program To Grow Your Small Business

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