Building Business Citations: What Are They And Why Are They Important? Prior to the internet, an encyclopedia sized book called the Yellow Pages was the main source of reference for people searching for local businesses. Today, companies use business citations as a...
Should I Incorporate Video into My Marketing? Understanding your audience is an essential element of successful marketing campaigns. A large portion of today’s consumers are very visual and have short attention spans. Truth is, if your emails are always in textual...
What do Visual Search Engines like Google Lens, CamFind, and Bing Visual Search, Mean for Me? Every hour of every day we are bombarded with images contained in videos, infographics, animations, and other types of pictorial stimuli. Wordy advertisements of yesteryear...
How Should Increased Use of Voice Search/Smart Speakers Affect My Digital Marketing? As companies compete for the top spot in an ever-changing virtual landscape, optimizing their digital marketing is becoming trickier than ever due to sophisticated platforms...
Small Business Marketing During the COVID-19 Crisis The COVID-19 pandemic has essentially brought society to a screeching halt and businesses everywhere are suffering. You are not alone. Everyone has a looming sense of uncertainty about the days ahead, but as a...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.