by Jim Higgins | Jul 12, 2016 | Small Business Marketing, Social Media Marketing
Success on social media. It’s about working smarter, not harder So you’re excited (or at least intrigued) about what success on social media might mean for your business. Right? If so, that’s a great thing. But too often clients start the conversation with us like...
by Jim Higgins | Jun 17, 2016 | Automation, Small Business Marketing
Marketing 101: 6 Ways to Build Your Email Subscriber List Few things are more valuable to a business than an email subscriber list full of interested customers and prospects. Although many believe that the age of the spam filter has destroyed email marketing forever,...
by Jim Higgins | Mar 11, 2016 | Marketing Game Plan, Marketing Strategy, Small Business Marketing
CEO’s Corner: When GOOD marketing isn’t exactly EFFECTIVE marketing Earlier this week I took a call from a new prospect. She and her husband are the owners of a very successful heating and air conditioning company. While the company was already engaged with another...
by Jim Higgins | Feb 26, 2016 | Google AdWords, Small Business Marketing
Big AdWords Shakeup: Google Says Goodbye to Lower Cost Clicks If you’re one of the 2 million+ businesses using Google AdWords, listen up! Things are about to get ugly. Let me explain. What’s Happening? The recent rumors have been confirmed, Google is...
by Jim Higgins | Feb 18, 2016 | Marketing Ideas, Small Business Marketing
4 Guerrilla Marketing Ideas That Just Might Work For You! This week I’m going “GUERRILLA MARKETING.” That’s right. I’m stepping away from the technology-driven marketing strategies that my posts usually cover… and you know what? It feels really good. There’s...
by Jim Higgins | Feb 11, 2016 | Small Business Marketing, Website Design
Is WordPress Right for Your Business Website? Although it began as a blogging platform nearly 13 years ago, WordPress has developed into a premier content management software (CMS) platform that allows users to create, edit, organize and publish content directly to...
