5 Features of a Killer WebsiteHow many times have you heard that “you will never get a second chance to make a good first impression.” Probably too many to count. Whether you’re walking into a job interview or meeting your significant other’s...
Success on social media. It’s about working smarter, not harder So you’re excited (or at least intrigued) about what success on social media might mean for your business. Right? If so, that’s a great thing. But too often clients start the conversation with us like...
Marketing 101: 6 Ways to Build Your Email Subscriber List Few things are more valuable to a business than an email subscriber list full of interested customers and prospects. Although many believe that the age of the spam filter has destroyed email marketing forever,...
CEO’s Corner: When GOOD marketing isn’t exactly EFFECTIVE marketing Earlier this week I took a call from a new prospect. She and her husband are the owners of a very successful heating and air conditioning company. While the company was already engaged with another...
Big AdWords Shakeup: Google Says Goodbye to Lower Cost Clicks If you’re one of the 2 million+ businesses using Google AdWords, listen up! Things are about to get ugly. Let me explain. What’s Happening? The recent rumors have been confirmed, Google is...
4 Guerrilla Marketing Ideas That Just Might Work For You! This week I’m going “GUERRILLA MARKETING.” That’s right. I’m stepping away from the technology-driven marketing strategies that my posts usually cover… and you know what? It feels really good. There’s...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.