by Jim Higgins | Feb 3, 2016 | Google AdWords, Small Business Marketing
Google AdWords Strategy: Are Smart Goals Right for You? About a month ago, Google introduced a new feature within Analytics called Smart Goals. In this post, I want to briefly explain what the Smart Goals capability is all about, and why it may (or may not) make...
by Jim Higgins | Jan 13, 2016 | Marketing Strategy, Small Business Marketing
The 8 Elements of Small Business Marketing Success If there one thing we’ve learned from working with numerous small businesses on their marketing strategies, it’s this: There is way too much noise and confusion. Business owners and marketing directors are...
by Jim Higgins | Jan 8, 2016 | Small Business Marketing, Social Media Marketing
Three Best 2016 Social Media Marketing Infographics As you have worked with various social media channels this past year, have you noticed changes? Have you been posting images of one size and now see others posting larger, more impactful images? When using social...
by Jim Higgins | Nov 25, 2015 | Marketing Game Plan, Marketing Strategy, Small Business Marketing
———– Get Our Latest Posts Delivered to Your Inbox! Don’t forget to follow HMG on Twitter, LinkedIn, Facebook, or Google+ and make sure to share this post via the social media icons below! Related Posts Is Your Marketing Ready for...
by Jim Higgins | Nov 18, 2015 | Marketing Strategy, Small Business Marketing
New to Inbound Marketing? Try these 4 blogging tips. You may not have noticed quite yet, but traditional outbound marketing strategies such as tv, radio, and print advertisements are in their death throes. The onslaught of ads that the average person is exposed to...
by Jim Higgins | Nov 11, 2015 | Google AdWords, Small Business Marketing
InfoGraphic: 15 IMPRESSIVE Years of Google AdWords Last week, Google quietly celebrated AdWords’ 15th birthday. In a span of 15 years, AdWords has evolved from a promising idea to the “go-to” marketing tactic for millions of small businesses (of course it’s also made...
