by Jim Higgins | Nov 25, 2015 | Marketing Game Plan, Marketing Strategy, Small Business Marketing
———– Get Our Latest Posts Delivered to Your Inbox! Don’t forget to follow HMG on Twitter, LinkedIn, Facebook, or Google+ and make sure to share this post via the social media icons below! Related Posts Is Your Marketing Ready for...
by Jim Higgins | Nov 18, 2015 | Marketing Strategy, Small Business Marketing
New to Inbound Marketing? Try these 4 blogging tips. You may not have noticed quite yet, but traditional outbound marketing strategies such as tv, radio, and print advertisements are in their death throes. The onslaught of ads that the average person is exposed to...
by Jim Higgins | Nov 11, 2015 | Google AdWords, Small Business Marketing
InfoGraphic: 15 IMPRESSIVE Years of Google AdWords Last week, Google quietly celebrated AdWords’ 15th birthday. In a span of 15 years, AdWords has evolved from a promising idea to the “go-to” marketing tactic for millions of small businesses (of course it’s also made...
by Jim Higgins | Oct 21, 2015 | Conversion, Small Business Marketing
Converting Your Website Visitors into Leads This week I’d like to briefly address a challenge that almost every business faces when it comes to their online marketing: Transitioning folks from a casual website visitors to an engaged prospects. Getting folks to visit...
by Jim Higgins | Oct 7, 2015 | Small Business Marketing, Social Media Marketing
Marketing on Facebook With over 1.5 BILLION monthly active users, Facebook is the most popular social media outlet on the planet. It seems that everyone from tweens to grandparents have Facebook accounts. That’s a lot of eyeballs… and for the marketer, a lot of...
by Jim Higgins | Sep 23, 2015 | Automation, Nurturing, Small Business Marketing
Reasons to Engage in Inbound Marketing If you’ve ever played hard to get, you know that the less attention you give someone, the more they want you (at least that’s the idea!). What most people don’t know is that playing hard to get works in marketing just...
