by Jim Higgins | Apr 18, 2022 | Small Business Marketing, Social Media Marketing
How To Pick The Right Social Media Platforms For Your Business Using social media to showcase your business is the best way to grow your customer base. Love it or hate it, Facebook gets the most traffic of all social media platforms, so it’s a given that this will be...
by Jim Higgins | Mar 21, 2022 | Conversion, Small Business Marketing, Website Design
Web Design: Tips for Converting Your Visitors into Leads Congratulations on having a clean and concise website that’s easy to navigate! Nevertheless, this is just the beginning. To be truly successful at capturing leads with your website, you need to focus on the...
by Jim Higgins | Sep 20, 2021 | Digital Marketing, Marketing Strategy, Small Business Marketing
5 Creative Marketing StrategiesIt’s time to shake things up!People don’t just appreciate imaginative problem-solvers, they trust them. When you replace dusty marketing tactics with creative strategies, you’ll increase your customer base and leave your competition in...
by Jim Higgins | Aug 23, 2021 | Digital Marketing, Marketing Strategy, Small Business Marketing
6 Ways to Improve Your Marketing Communications When people think about marketing communications, they tend to envision cleverly worded sales pitches, but this is the thin end of the wedge. In today’s fast-paced world, marketing communications is a multifaceted...
by Jim Higgins | Jul 20, 2021 | Digital Marketing, Marketing Strategy, PPC Advertising, Small Business Marketing
How to be Successful Using Google Ads This Year and Beyond Google Ads is much smarter than it was a few years ago. In addition to new analytics, Google has enhanced its internet marketing platform to involve automation and machine learning. These sophisticated tools...
I'm Jim Higgins, an experienced entrepreneur and founder of Higgins Marketing Group. This blog is focused on what I do best… and what I have passion for – SMALL BUSINESS MARKETING.