by Jim Higgins | Apr 8, 2020 | Digital Marketing, Marketing Ideas, Marketing Strategy, Small Business Marketing
Small Business Marketing During the COVID-19 Crisis The COVID-19 pandemic has essentially brought society to a screeching halt and businesses everywhere are suffering. You are not alone. Everyone has a looming sense of uncertainty about the days ahead, but as a...
by Jim Higgins | Mar 18, 2020 | Conversion, Small Business Marketing
5 Tips for Boosting Website ConversionIt is exciting to anticipate all the new business your website is going to bring you in the months ahead, but if you do not have a means of capturing the attention of potential customers, your conversion rate will suffer, and your...
by Jim Higgins | Feb 19, 2020 | Content Marketing, Marketing Messaging, Marketing Strategy, Small Business Marketing
Do I Need a Blog on My Website? More often than not, business owners think blogging will absorb valuable time they could be spending on actual business dealings. Nothing could be further from the truth. If you have a website, you need a blog. What purpose do blogs...
by Jim Higgins | Jan 22, 2020 | Marketing Strategy, Small Business Marketing, Website Design
Achieve Greater Success with These Web Design Best Practices As we begin a new decade, small business owners are smart to stay on the cutting edge by making sure their websites are formatted correctly and engaging to all who visit. After all, people are more tech...
by Jim Higgins | Jun 26, 2019 | Small Business Marketing, Social Media Marketing
Facebook Marketing 101: The Difference Between Boosted Posts and Facebook Ads There’s a reason everyone looks at the social media landscape and declares that you have to pay to play. All these algorithm updates have made it harder than ever for businesses to get their...